Leading the World in Media Auditing

BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 25 countries.

Our worldwide reach, reputation and partnerships provide visibility and credibility within diverse international markets-clear advantages for media owners and buyers with international scope.

Founded in 1931 by a group of advertisers, publishers and agencies, BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors.

The Board of Directors, which sets auditing rules and organizational policies and oversees operations, is comprised of 17 advertiser and advertising agency representatives and 15 publication representatives. BPA's bylaws require that its Chairman, elected each May, is an executive from an advertiser or advertising agency member company.

Through our reputation for combining uncompromising standards with excellence in customer service, BPA Worldwide enjoys continuous growth.

Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,600 media properties—including over 1,500 B-to-B publications, more than 350 consumer magazines, 150 newspapers, 450+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,700 advertiser and agency members.

Each medium has its own reporting format, designed to enable clear, meaningful access to all data relevant to that medium.

For print business and consumer publications, BPA verifies all-paid, all-controlled, or any combination of paid and controlled circulation, reported in a single document, with each type of circulation broken out. Demographics may also be reported and audited.

Web site audits employ census-based methodology to document general traffic for non-registered sites, demographics of registered users, advertising activity across an entire site, and ad-specific traffic.

Event attendance audits may be enhanced with verification of a variety of attendee demographics.

The BPA Brand Reach Audit enables media owners to provide media buyers with a report that shows the entire reach of their brand in the marketplace—print, online and face-to-face.

We also conduct a host of specialized audits for both business and consumer media (see "BPA Worldwide Advantage" and "Products and Services" pages under general "Business" and "Consumer" areas).

In short, with BPA Worldwide, the advantage is yours.