View Press Release (PDF 169KB) Beijing, China 3 December 2009 – BPA Worldwide, the global leader in auditing media, today announced it will launch BuySafeMedia Week on its BuySafeMedia Chinese micro site (http://www.buysafemedia.com.cn) to assist Chinese advertisers to recognize the risks of buying unaudited media. During BuySafeMedia Week, BPA Worldwide will unveil seven common tricks played by publishers–one trick per day. With the objective of promoting best practices, BPA Worldwide brought its BuySafeMedia campaign to China. The first important initiative is the launch of the BuySafeMedia Chinese micro site. With the theme of “Are you being tricked?”, BuySafeMedia Week will offer visitors to the micro site knowledge of the common tricks publishers play. The seven tricks presented still exist today and are practiced all around the world. “Media buyers are focusing on the ROI of their ad spend,” said Glenn Hansen, President and Chief Executive Officer of BPA Worldwide. “In a rapidly changing media environment, media buyers wish that media would provide true and transparent circulation data to enable them to prove the value of their media buying plans and increase the effectiveness of their advertising. With this in mind, we launched our BuySafeMedia campaign in China and have already set up a Chinese micro site as the pilot initiative.” Supporting the campaign online is also a range of blogs and microblogs including:
Currently, the BuySafeMedia micro site´s content is composed of both global resources and those with local relevance. Written in Chinese, several blog posts relevant to China´s media have already been posted on the micro site. |
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