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Dear BPA Worldwide Member: The past fiscal year was another exciting one for BPA Worldwide as we continued to expand our reach within the interactive measurement arena. Included in this e-mail newsletter are some of BPA’s accomplishments that I would like share with you. BPA will keep you up-to-date regarding interactive media measurement with our periodic e-mail newsletters or BPA Blog entries. I encourage any feedback you might have on this or any other BPA product.
Sincerely, 
Glenn Hansen Click here for year-end reports on BPA Events and BPA Print. BPA launches audited web traffic tool
With nearly 400 media buyers and advertisers already registered to access our online tool, BPA’s data is destined to be the most comprehensive and reliable source of audited web traffic data available in the marketplace. With a single set of industry standards applied to thousands of websites across all vertical markets, media buyers and advertisers can access web data for apples-to-apples comparisons so they can make the best marketing decisions about your website. Click here to learn more or contact one of BPA’s Member Relations Managers directly. In May 2009 the BPA Board of Directors voted to allow those media owners with “live” data in the system to report web traffic on their June 2009 circulation statements (see a sample of the report here) and present marketers with a wider scope of their brand. Powered by Nielsen Online technology, the system begins recording web traffic as soon as tags are applied. Members who were unable to report web traffic on their June statement, can take advantage of the rule change for their December 09 statement.
Adding websites and registered media buyers
Troy, MI-based BNP Media recognized the value in the Interactive tool and added 42 sites in June. “BNP Media is excited to be one of the first b-to-b media companies to report our web metrics through the BPA Interactive tool,” said Tagg Henderson, co-CEO, BNP Media. “We recognize that leading media companies must provide timely, standardized, filtered internet traffic reporting. We especially like that the BPA tool is incorporating the strictest filtering in accordance with the IAB standards and guidelines. This gives our advertisers data they can trust.” In addition to the participating websites, 381 advertisers and media buyers have registered to access the audited traffic data that is broken into vertical market categories. Healthcare (87 sites), Manufacturing & Processing (64 sites) and Industrial Technology & Science (47 sites) are those market categories with the most participating sites.
Non-request, non-qualified electronic editions may now be reported Following months of discussion and debate among publishers, advertisers and media buyers, the BPA Board of Directors in May 2009 reaffirmed that to be considered “qualified” circulation an electronic edition must be requested; however, the board also voted to allow the reporting of non-request electronic editions as “non-qualified” circulation on circulation statements and audit reports provided the recipients meet the publication’s stated Field Served and Definition of Recipient Qualifications parameters. These demographics must be reported in the Additional Data paragraph of the statement. (Without the demographic information, the electronic edition may not be claimed on the statement.) Converting requests from print to electronic
However, please note the USPS does not count electronic editions in its Periodicals rate calculation. Publishers that convert “requested” print copies to electronic editions should be cautious and have enough requested print copies to meet the USPS' 50%+1 requirement for Periodicals rate. Consider this example:
Consider this point as you move forward with future circulation strategy. If you have further questions about this BPA rule—or any other—please contact me or your Member Relations Manager for further details.
Digital copies continue to show value for BPA members
Other titles at the top of BPA’s digital list include EWeek, with 65,000 digital copies reported for the period; NASA Tech Briefs (62,984); Computer Weekly (59,271); and Redmond (39,768). Please refer to the attached chart for a complete listing of the top 20 titles. The total count of BPA members reporting digital copies increased 6.3% to 304 in December 2008—compared to 286 six months earlier and 224 in December 2007—a clear indication that print publishers continue to see value in the digital magazine platform. On average, electronic editions made up 15% of total circulation for all BPA members reporting them on their December 2008 statements, about a 2% increase from the June 2008 reporting period. ASIA/PACIFIC City Weekend and XM-Bella first web sites in China to participate in BPA’s Interactive tool
“BPA has been providing circulation audit services for Ringier Asia publications for many years,” reported Tim Murray, CEO of Beijing Ringier International, parent company to Ringier Asia. “Its audit credibility is recognized by our clients and provides great assurances to our business. Ringier Asia is excited that two of its websites—www.xmbella.cn and www.cityweekend.com.cn–will become the first members of BPA’s online audit tool in China.” Hans Yu, CEO, CR-Nielsen (Nielsen’s joint venture company in China) also welcomed BPA’s entry into China’s online media market. “As an online data measurement company, CR-Nielsen is very pleased to see BPA start online auditing in China,” he said. “We believe BPA’s credibility will promote the level of the online publishing business throughout China.” CANADA Canada’s Newcom Business Media goes live in BPA/CCAB’s web traffic tool with five sites
In March, five web sites from Toronto-based Newcom Business Media—Canadian Technician, HighwaySTAR, Plumbing & HVAC, Today’s Trucking and Transport Routier—were among the first Canadian web sites to make data publicly available through BPA’s tag-enabled web traffic measurement tool. “Newcom is obligated to our web advertisers to provide the best independent third-party web measurement traffic reports from well-known and well-respected research companies like BPA and Nielsen Online,” said Richard Kazmirchuk, Director, Internet Operations at Newcom Business Media. “This partnership is one of the reasons Newcom chose to participate in the CCAB/BPA program as web analytic reports vary from one provider to the next.” Kazmirchuk added BPA’s web traffic tool “gives all web advertisers a competitive ‘apples-to-apples’ traffic comparison from participating CCAB/BPA web publishers. We need standardized reporting across the board as we have done in print circulation auditing and must avoid providing reports from various sources as the information is not consistently measured across different web analytics providers.”
George Media titles become Canada’s first digital-only Interactive applicants
As the first Canadian web-only magazines to apply for BPA’s Interactive website audit, we see ourselves as pioneers in the digital web space,” said Sara Kopamees, Editor in Chief of George Media Inc. “For years, advertisers in digital media have had no choice but to buy ads in unverified media. With BPA’s Interactive audit tool, there will be nothing to hide. Advertisers in traditional B2B publications now have the alternative to go digital, where they will know the precise number of eyes viewing the magazines in which their ad was placed.” The BPA Interactive tool, utilizing Nielsen Online’s tagging technology, will measure the sites’ core metrics, including page impressions, unique browsers, user sessions, unique browser frequency, user session duration, page duration and an executive summary of the above. "We are pleased that the Canadian Business Journal and International Resource Journal have applied for membership in BPA Interactive,” said CCAB Vice President, M. Timothy Peel. “We applaud them for being the first digital-only magazine to offer the next level of assurance to their valued advertisers. Digital-only properties can no longer get away with using their own web measurement programs.” EUROPE Oil & Gas Eurasia first site to go “live” within BPA’s web traffic tool; beta test continues with 100+ sites tagged
“Oil & Gas Eurasia is thrilled to be the first BPA member to ‘go live’ with their online metrics tool,” reported Pat Davis Szymczak, President of Eurasia Press, Inc. “As publishing moves ever more into the digital space, standardized and reliable measurement of audience reach is a must. Working with BPA will guarantee a high degree of credibility to the marketplace when assessing audience reach cross platform.” Szymczak added that Oil & Gas Eurasia was also the first publication to complete a BPA audit of its circulation in the Russian Federation and “having now extended that audit into the digital space to show a total audience reach—that is global in its scope—is truly gratifying.” MIDDLE EAST Maktoob.com commits to BPA Interactive tool
Maktoob.com is an Arabic and English community, news and entertainment portal, which offers a range of online services including email, discussion forums, news, blogs, chat, games, mobile services, women’s content, sports content, and a variety of other community and web 2.0 services. “Our vision is to lead the Arab Internet World in providing innovative and leading edge community, communication, content and e-commerce services and solutions” explains Ahmed Nassef, General Manager of Maktoob. ”By committing ourselves to BPA’s rigorous interactive auditing standards, our advertisers and potential advertisers can not only be assured of the reach that we offer, but also access valuable additional data about our visitors that can be used to inform their advertising plans.” Stuart Wilkinson, BPA’s Managing Director for EMEA, complimented maktoob.com for committing itself to such thorough independent verification and documentation. “The BPA interactive audit for maktoob.com will provide advertisers and agencies with an assurance that should they choose to invest their budget in this site, they will in fact reach target audiences for specific ads. BPA has set the bar high with its Interactive Audit which should help media companies like maktoob.com persuasively document the true quality of their audience and deliver traffic they can trust.”
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With an eye toward continued growth within the interactive arena, we introduced a tag-enabled web measurement product to provide accurate near real-time data at no additional cost to our members. 
In a nod toward media owners’ continued migration to digital platforms, the BPA Board voted to allow media owners the option of converting request subscriptions from print to electronic format if proper advance notification and an opt-out are provided to the subscriber. 
Oracle Magazine
