Business section Advantage: Business

Now every BPA audit receives real-time web traffic data at no additional charge. Click here to find out more.

BPA Worldwide believes that business-to-business media owners, advertisers and agencies should expect more from circulation audits. That's why we build on the foundation of our worldwide reputation for accuracy and integrity, adding even greater value with reporting transparency and depth, as well as circulation auditing timeliness. We strive to deliver more assurance and insights, enabling more media buying and selling advantage. And we continue to demonstrate that exceptional, seamless customer service can and should co-exist with uncompromising audit standards. In short, with BPA Worldwide, the advantage is yours.



Downloads and Links

How to read the Business Statement
Reading the Business Statement
(pdf 110kb)

Using the TRAC Report
Using the TRAC Report
(pdf 367kb)


Business Criterion
Sample Business Circulation Statement
(pdf 208kb)

Leading the World in Media Auditing

87% of all audited B-to-B Publications in North America have one thing in common: a BPA Worldwide audit.
Here's why:
  • Savvy media buyers require a trusted audit. Agency media buyers have never been more focused on having trusted, independent verification that they're getting what they're paying for. With sales prospects large or small, a circulation audits shows that your circulation has passed BPA's rigorous standards puts you shoulder-to-shoulder with the best in the business. To learn more, check out our B-to-B Information Kit.


  • BPA is efficient and economical. BPA leverages technology and organizational structure to make the circulation reporting/auditing processes as seamless, time-economical and low-cost as possible for media owners. Pricing information.


  • Your data is available 24/7 on bpaww.com. Your latest and previous BPA circulation reports, your corporate logo and your company profile are posted in BPA's online reports library. Library access is free and open to all.


  • Print media data + e-audits + event audits = integrated sales opportunities. BPA's Integrated Audit Report presents your B-to-B print publication's data in combination with BPA-audited data on your other media, such as email newsletters, Web sites and events - spotlighting your brand's full reach and effectiveness.


  • Excellent customer service. Your Member Relations Manager walks you through the preparations for your first circulation audit, helps you establish procedures that support successful audits and is on call for ongoing assistance.