Here's why BPA Worldwide is the preferred auditor of B-to-B publications:
- Savvy media buyers require a trusted audit. Agency media buyers have never been more focused on having trusted, independent verification that they're getting what they're paying for. With sales prospects large or small, a circulation audits shows that your circulation has passed BPA's rigorous standards puts you shoulder-to-shoulder with the best in the business. To learn more, check out our B-to-B Information Kit.
- BPA’s BusinessTRAC. BPA’s BusinessTRAC (Trend Report About Circulation) data provides an analysis of top-line circulation data for US and Canadian business publications every six months.
BusinessTRAC June '11 (Updated 9/12/11)
- BPA is efficient and economical. BPA leverages technology and organizational structure to make the circulation reporting/auditing processes as seamless, time-economical and low-cost as possible for media owners. Pricing information.
- Your data is available 24/7 on bpaww.com. Your latest and previous BPA circulation reports, your corporate logo and your company profile are posted in BPA's online reports library. Library access is free and open to all.
- Print media data + e-audits + event audits = integrated sales opportunities. BPA's Brand Report presents your B-to-B print publication's data in combination with BPA-audited data on your other media, such as email newsletters, Web sites and events - spotlighting your brand's full reach and effectiveness.
- Excellent customer service. Your Member Relations Manager walks you through the preparations for your first circulation audit, helps you establish procedures that support successful audits and is on call for ongoing assistance.
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