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Quantify The Value Of Your Event Through
Audits & Research

Let EVENT INSIGHTS^SM quantify the value of your event through audits & research

EVENT INSIGHTS^SM will help you to secure new exhibitors and increase your retention of existing ones. You can also identify the growth segments of your show and where it may need extra attention. EVENT INSIGHTS^SM helps keep your finger on the pulse of your show.

Secure New Exhibitors

• Event Insights gives you credibility allowing the potential exhibitor to trust you. This trust will be the foundation upon which you can build your presentation.
• Event Insights offers a new tool that helps your sales force better consult with your exhibitors.
• Event Insights lets you better manage the expectations of the potential exhibitor which will benefit next year at renewal time.  

Increase Retention of Existing Exhibitors

• Event Insights verifies who attended your show and backs up your claims from a year before.
• Event Insights will help you to identify missed leads.
• Event Insights provides accurate and timely data to justify increased booth space or sponsorship opportunities to exhibitors.

Identify Your Show’s Untapped Growth Segments

• Event Insights identifies current and future attendee buying trends that you can pass on to your exhibitors.
• Event Insights gives you concrete evidence and support to establish new pavilions and conference sessions.
• Event Insights provides a true measurement of the overall show climate: be proactive instead of reactive.

Is Attendance Lower Than Expected

• Event Insights allows the exhibitor re-focus on his/her objectives.
• Event Insights lets you focus on the quality of your attendees (rather than the quantity) which you can then pass on to your exhibitors.
• Event Insights identifies those potential attendee segments or targets that may have been overlooked in the past.
• Event Insights offers you and your marketing team a better method to articulate any drops in attendance.
• Event Insights assists your marketing team to identify the segments that need attention.