Get the free BPA white paper:
“Determining Exhibitor ROI at B-to-B Tradeshow Events”
Global auditor of media BPA Worldwide undertook a survey to determine the perceived value of independent event audits and how they are utilized when marketers are deciding to exhibit at any given business-to-business event.
The study had three main objectives:
- Determine the key ROI drivers for b-to-b event exhibitors
- Determine extent to which a detailed audit report of verified attendance--including demographic data (or lack thereof)--would compel or impede exhibitors to add an event to their plan
- Determine extent to which exhibitors hold show organizers accountable for delivering on promises of audience quantity and quality
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