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Flash LSOs: Is Your Privacy at Risk?

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“The Use of Flash Objects in Visitor Tracking: Brilliant Idea or Risky Business?”

Web site owners and operators frequently express concerns about the accuracy of data collected and reported during the audience measurement process. In response to the limitations on browser cookie usage, some site operators are turning to a widely deployed but poorly understood strategy—the use of Flash Local Shared Objects (LSO), as a harder-to-remove alternative to cookies. Learn the reasons for the use of LSOs and the risks LSOs may create from a consumer awareness and privacy perspective.

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