BPA Worldwide’s Integrated Media Report

We measure more, so you sell more.

Today, advertisers are buying a lot more than just space in a publication. They’re buying the integrated media opportunities smart selling demands. Publications and web sites. Publications and email newsletters. Publications and events.

Now, these multi-level marketing programs are supported with the Integrated Media Report from BPA Worldwide. The report marries the data of a publisher’s print, electronic and/or event and other media into one succinct report, providing a comprehensive analysis of total market coverage. Advertisers receive the information they need. Publishers get the most powerful sales tool possible. Best of all, the Integrated Media Report makes it easier for advertisers to say “yes” to a cross-media buy.

Here are the media elements that may be included in an Integrated Media Report.

Print
Whether from b2b, consumer or newspaper media, circulation audience data is a common component of the Integrated Media Report. Typical data include demographic profile, geographic distribution, paid sources and terms (subscription and single copy). In addition, the report can also include survey data from:

Pass Along Research

Subscriber Studies

Audits of site traffic analyze pages requests and visits over specific time frames and rank the most heavily trafficked pages as well as the chief sources of traffic. In addition, if a site requires registration for full or partial access, the report can provide the demographic profile of users.

Data resulting from user surveys can also be included in the report and is clearly identified and sourced to the origin of the research.

These audits are based on data captures through the registration system. All data reported is a result of actual counts of attendees and their responses to the registration form. BPA reviews the registration process, record-keeping systems and tabulation procedures. The attendee file is tested for duplication and accuracy of demographic and geographic information.

These audits cover a minimum one calendar month activity and report gross and net delivered and undelivered emails. Where demographics are reported an analyzed issue is selected, data reported can include business activity, job title and function, company size, geographic location and other collected user data.

These audits are a snapshot of a database at a given point in time and feature the profile of the market served, a duplication analysis, a deliverability analysis, age of data (based on registration date), demographic and geographic profiles.

While BPA does not audit broadcast media, media properties that reach audiences through television, cable, radio, etc. and are measured by independent firms may include their data in the Integrated Media Report so long as the data source is clearly footnoted.

Cost: Each media property to be included in the Integrated Report requires its own BPA audit. Since the data for the Integrated Report comes from the individual audit reports, no additional auditing time or expense is incurred. The only cost is the production charge for creating and printing the Integrated Report.