Today more than ever, advertisers and media buyers require a reliable set of metrics and verification to make smart online marketing decisions.
BPA Worldwide’s audited web measurement tool delivers nearly real-time online data—with a single set of industry standards—that buyers and advertisers of interactive b-to-b media have been asking looking for.
Ad Server System Certification Performed in accordance with IAB standards and guidelines.
Registered User Database Audit Documents the quality of users by verifying their profile details.
Integrated Media Report shows the full reach of all of a company�s audited media, including print vehicles, events and electronic publications.
HERE’S WHY YOU SHOULD RELY ON BPA-AUDITED WEB SITE DATA:
AUDITED TO A SINGLE, GLOBAL STANDARD. BPA’s audited interactive data adheres to a standardized process followed by all sites. This ensures a level playing field of metrics and verification testing so data is reliable and comparable for every site you choose to analyze.
BPA IS THE INDUSTRY’S PRE-BUY RESOURCE FOR B-TO-B WEB SITES. BPA’s web measurement tool lets online buyers search web results across multiple vertical markets before they decide to buy. By providing comparable web metrics for multiple sites in a given market, BPA takes the guesswork away.
MORE ACCOUNTABLE THAN SIMPLE WEB ANALYTICS. Unlike analytics tools used by media owners for self-reporting, online media buyers can depend upon BPA’s web data for its accuracy. Analytics tools can not offer third-party independence and are not used to a standard across competitive sites. In fact, BPA audits each web site to ensure:
Every page within a given URL is tagged
Only one tag is placed per page and it is located in the proper position
Robots, spiders and internal traffic are filtered out
BPA WEB AUDITS ADHERE TO IAB MEASUREMENT GUIDELINES. BPA’s web site audits adhere to the IAB’s (Interactive Advertising Bureau) strict measurement guidelines. This includes applying filters to every site based upon the IAB’s and BPA's extensive spiders and robots list. BPA also filters internal traffic to each site as well as administrative pages. This provides you—advertisers and media buyers—with the third-party, independent, “apples-to-apples” web metrics for which you have been asking.
BPA IS A KNOWN AND TRUSTED BRAND THROUGHOUT THE WORLD. BPA’s unsurpassed stringency, industry-leading commitment to full reporting disclosure, and integrity have stood the test for more than 75 years. In an environment of increased media scrutiny—especially in the online environment—this record means more than ever to savvy media buyers and advertisers. That’s why media buyers in more than 30 countries already count on BPA media audits for trusted, third-party verification that they’re getting what they pay for. No other audit bureau can make this statement.
BPA’S WEB SITE ANALYSIS TOOLS
BPA provides online buyers with web metrics, including: page impressions, unique browsers, users sessions, unique browser frequency, user session duration, page duration, and an executive summary of the above—on an unlimited basis, 24 hours-a-day, seven days a week.
Advertisers and buyers can also:
Select data by vertical market sector or specific web sites
Print or download web data based on daily, weekly, monthly or historical reports
Forward web data directly to sales staff or prospective advertisers
BPA Integrated Media Reports
BPA also offers customized reports/audits that provide deeper insights about your target audiences. These include the Integrated Media Report, which shows the full reach of all of a company’s audited media, including print vehicles, events and electronic publications.
For more information or to start accessing web site data, click here.
