In a shift toward total brand metrics, BPA Worldwide now bundles enhanced website traffic measurement with our members’ print and trade show audits without increasing their existing dues and fees. Our web-only members can now include print or events in the same bundled package.

BPA members around the world will now have near real-time online reporting of audited web activity included with circulation audit of print products and attendance at exhibitions or events.

Ad Server System Certification
Performed in accordance with IAB standards and guidelines.

Registered User Database Audit
Documents the quality of users by verifying their profile details.

Brand Reach Audit Presents the entire scope of a brand by reporting a cross-section of all communication channels.

Setting up your BPA Interactive Account
In order to set up your BPA Interactive account and begin auditing your web site’s traffic data, we have provided an outline of the key steps, and responsibilities of deliverables by BPA. Click here to get started.

How are BPA Interactive audits conducted?
Web sites contract with BPA for the traffic auditing service and have up to 12 months to begin the process. To start, BPA supplies page tagging software which a site applies following a simple set of instructions. Once tagged, pages will immediately generate traffic data which flows to a collector monitored by BPA.

With the onset of data, BPA auditors test for proper tagging placement and application of filters to exclude spider/robot and internal traffic. Following the testing, data is made publicly available through online reports which are nearly real time. Data is produced continually so report users can select specific time periods to review.

What is audited?

• Tag Placement
• Robot/Spider filters
• Internal traffic filters

A growing number of web sites are using BPA Interactive audits to boost brand recognition.

"Newcom is obligated to our web advertisers, to provide the best independent third-party web measurement traffic reports from well known and well respected research companies like BPA and Nielsen Online . This partnership is one of the reasons Newcom chose to participate in the CCAB/BPA program as web analytic reports vary from one provider to the next."

"The tool gives all web advertisers a competitive 'apples-to-apples' traffic comparisons from participating BPA web publishers. We require standardized reporting across the board as we have done in print circulation auditing and must avoid providing reports from various sources as the information is not consistently measured across different web analytics providers."
Richard Kazmirchuk
Director, Internet Operations
Newcom Business Media

Why a BPA Interactive Audit?

• A BPA Web site audit demonstrates CPM value in hard, credible terms. Media buyers are more focused than ever on metrics and ROI. Web sites that step up to the plate with in-depth data independently verified according to BPA’s highly respected standards can leverage this for significant competitive edge.
• BPA gets audited data out into the marketplace faster. Today, advertisers and media buyers don’t want to wait many months for audited data. They want traffic claims to be verified in a timely fashion, to make decisions about new campaigns and monitor their previous investments. BPA delivers. Traffic data is available in nearly real time to provide the most current reports.
• BPA is efficient and economical. BPA leverages technology and organizational structure to make the reporting/auditing processes as seamless, time-economical and low-cost as possible for media owners. Our electronic auditing specialists and member relations managers guide you through the process and are on call for ongoing assistance.
• BPA is the auditor known and trusted by advertisers and media buyers throughout the world. BPA’s unsurpassed stringency, industry-leading commitment to full reporting disclosure, and integrity have stood the test for more than 75 years. In an environment of increased media scrutiny, this record means more than ever to savvy media buyers and advertisers. That’s why media buyers in more than 30 countries count on BPA media audits for trusted, third-party verification that they’re getting what they’re paying for. No other audit bureau can make this statement.

For more information or to begin reporting you web site's traffic data, contact your Member Relations Manager