BPA Worldwide is the best choice for daily and community newspaper publishers, advertisers and agencies.

Newspaper publishers, advertisers and agencies should expect more from audits. That’s why BPA has been built on the foundation of our worldwide reputation for accuracy and integrity, adding even greater value with reporting transparency and depth, as well as auditing timeliness. We deliver more assurance and insights—through the industry’s most stringent audit standards—enabling greater media buying and selling advantage.

CCAB Newspaper TRAC Data

The CCAB TRAC (Trend Report About Circulation) lets users see the latest circulation audit numbers and analyze significant differences between this year’s reports from CCAB and what you have seen in the past. DOWNLOADS CCAB Newspaper Rules Reading the CCAB Daily Newspaper Audit Report Download 2010 CCAB Daily Newspaper TRAC PDF | Excel Download 2011 CCAB Community Newspaper TRAC PDF | Excel

More than 100 newspaper publishers use BPA circulation audits to enhance their advertising sales.

Here’s why:

BPA is the auditor known and trusted by advertisers and media buyers throughout the world. BPA’s unsurpassed stringency, industry-leading commitment to full reporting disclosure, and integrity has stood the test for more than 75 years. In an environment of increased media scrutiny, this record means more than ever to savvy media buyers and advertisers. That’s why media buyers in more than 30 countries count on BPA circulation audits for trusted, third-party verification that they are getting what they are paying for. No other audit bureau can make this statement.

BPA audit standards are the highest in the industry—and around the world. Not only do BPA Newspaper Audits measure and report on more areas within the circulation data, but our audit processes are the most rigorous and apply the most stringent policies of any third-party auditing organization.

BPA provides publishers and advertisers with the data they need when they need it. For community newspapers, our audits are completed within six months of the close of the reporting period, so the data is always current. For dailies, all data is audited before it is released.

Newspaper audited data + audited web traffic data = Total Brand Recognition. BPA newspaper publisher members can now spotlight their brand’s total reach and effectiveness through a combination of audited print circulation data and web traffic data. To learn more about BPA’s web traffic audits, click here.

Your data is available 24/7 on bpaww.com. In addition to being able to display the BPA logo on your masthead and promotional materials, your latest and previous BPA circulation reports, your corporate logo and your company profile are posted in BPA’s online reports library. Library access is free and open to all, including media buyers, advertisers, press and media owners. You can track who is accessing your data (great for lead generation). You can easily email your reports, and establish hotlinks from your Web site to BPA’s Web site.

FREQUENTLY ASKED QUESTIONS

How are BPA newspaper audits conducted?
After submitting a membership application and fees, a newspaper has up to 12 months to work with BPA to complete its initial audit.
Once the initial audit is passed, the newspaper files circulation claims twice per year. BPA audits these claims, on an issue-by-issue basis, once per year. The newspaper supplies press run and paper usage reports, shipping and distribution receipts, newsstand reports and ledgers for each issue, an electronic version of the circulation file, and other pre-specified documentation.
In most countries, BPA auditors analyze the data on site at the member's company.

What is reported/audited on a BPA Newspaper Statement?
-Total average circulation
-Average monthly circulation
-Digital circulation, if any (circulation totals = print + digital)
-Qualified paid and non-paid breakouts by individual and bulk
-Full geographic break-out
-Paid subscription/single-copy pricing
-Newspaper’s BPA circulation history (up to five years of data)

To learn more about how BPA can help newspaper publishers better market their brands, contact a BPA Member Relations Manager or call 203-447-2800.

BPA Newspaper Members In the News

BPA/CCAB announce Canadian newspaper rules amendments Chinese News applies for BPA/CCAB audit