ALM Chooses BPA to Conduct Business Publication and Network Audits on Its 12 Newspapers

ALM, a leading media company serving legal and business professionals, has chosen BPA Worldwide to conduct a network audit of ALM’s 12 newspapers, providing combined business-to-business publication audit information for the entire group to prospective advertisers. BPA will also provide individual, ongoing business publication audits for the newspapers.

ALM cited BPA’s enhanced transparency and timeliness of auditing data as factors in choosing BPA to audit its newspapers.

The audits will cover ALM’s complete newspaper network, which includes seven weeklies—The National Law Journal, Connecticut Law Tribune, Delaware Law Weekly, New Jersey Law Journal, Pennsylvania Law Weekly, Texas Lawyer and Washington, D.C.’s Legal Times—and five major metropolitan area daily newspapers serving New York, Philadelphia, Atlanta, Greater Miami and San Francisco (New York Law Journal, The Legal Intelligencer, Fulton County Daily Report, Daily Business Review [Miami, Broward and Palm Beach Editions] and The Recorder).

“For the first time, B-to-B marketers will be able to fully evaluate the combined reach and depth of our newspapers’ print and online readership within these growing professional service businesses, based on audits conducted by a single media auditor that is recognized by media buyers and owners for the stringency of its standards,” said William Pollak, president and CEO of ALM. “We look forward to working with BPA Worldwide on this exciting project, and to joining BPA’s distinguished membership community.”

“We are extremely gratified that ALM has chosen BPA as the media auditor for these highly respected legal publications,” said Glenn Hansen, president and CEO of BPA Worldwide. “This underscores not only BPA’s unsurpassed standards for auditing paid circulation, as well as controlled circulation, but also our innovative reporting and auditing solutions, such as the network report/audit. The future of media is all about offering integrated solutions and demonstrating their value in hard, verifiable terms. Clearly, both ALM and BPA recognize this, and are not merely ‘talking the talk,’ but ‘walking the walk.’”