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BPA Forms Marketing Partnership with Media Consultancy in India
Under a recently signed agreement, the Diagonal GlobalCom-Media and Facilitation Consultancy Firm will work to enhance and support BPA Worldwide's services in India. Diagonal Globalcom is a consultancy specializing in working with publishers and other media to enhance their growth and profitability. The consultancy will assist in marketing BPA services in India through non-auditing customer services activities.
"Given the recent openness to foreign investment in India, we believe that there is a need to share information and training programs with publishers who are either interested in investment or wish to improve their skills in an increasingly competitive marketplace," said Glenn Hansen, president and CEO, BPA Worldwide. "We are pleased to have Diagonal Globalcom as a partner, and we are confident that their recognized expertise in India's media and advertising communities will facilitate the adoption of global professional standards in this important market."
"We look forward to further enhancing the world status of India's media industry by increasing awareness of the critical role of branding, marketing and circulation auditing and BPA's world-respected auditing standards," said Santosh Goenka, founder of Diagonal Globalcom. |
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