Digital copies on the increase for BPA member titles
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Shelton, CT 13 May 2008 – Oracle Magazine again claimed the top position in BPA Worldwide’s ranking of member publications by digital subscribers for the period December 2007. Oracle reported 122,827 digital copies on its December 2007 circulation statement—an 18.2% increase over the June 2007 cycle. Digital copies now make up more than 20% of Oracle’s total subscriber base.
Other titles topping BPA’s list included EWeek, with 65,000 digital copies reported for the period; Computer Weekly (58,987); NASA Tech Briefs (50,188); and Redmond (39,887). Please refer to the attached chart for a complete listing of the top 20 titles.
The total count of BPA members reporting digital copies increased 4.5% to 224 in December 2007—compared to 214 a year earlier in December 2006—an indication that print publishers continue to see value in digital versions.
Glenn Hansen, BPA’s President and CEO, explained that digital editions play an important role for publishers both domestically and abroad.
"From a publisher's perspective, [digital editions] offer potential for realizing significant distribution and circulation marketing cost efficiencies,” Hansen said. “On the international circulation front, they obviously make it possible to overcome the traditional delivery and challenges of timeliness, which makes them attractive to international business readers.”
He added, “On the domestic circulation front, some publishers are finding that digital versions attract targeted subscribers who may have been difficult to reach or to maintain via the traditional print version—and may also prove a value-added product to existing subscribers who prefer to receive both print and digital versions, or digital alone.”
Click here to see a list of Digital Circulation top 20
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