BPA Worldwide Events and Exhibit Surveys, Inc. Launch Co-Branded Attendee Audit/Research Offering

“Event Insights” Package Offers B-to-B and Consumer Event Producers Powerful, Comprehensive Marketing Tool

BPA Worldwide Events and Exhibit Surveys, Inc. (ESI) have announced the launch of a co-branded offering, “Event Insights,” which combines event attendance auditing and attendee research in a single package.

Event Insights is a powerful marketing tool enabling B-to-B and consumer events producers to provide exhibitors and sponsors with independently certified attendance numbers plus demographic information collected through the registration process, combined with attendee buying power, audience activity and satisfaction data collected through an attendee survey. Event Insights represents the core competencies of BPA, the world’s leading independent media auditor, and ESI, the leader in exhibition and event market research.

“We are delighted to be working with ESI, which has won well-deserved respect in the industry for its high standards and innovation,” said BPA Worldwide President and CEO Glenn Hansen. “Combining the strengths of these two organizations in a single offering works to the advantage of both event producers and exhibitors/sponsors. Marketers have never had a greater need to refine the targeting of their efforts and justify their decisions, and event producers who can provide sophisticated, accountable data have a real competitive advantage.”

“We are very excited about the launch of this new offering with BPA Worldwide,” said Skip Cox, CEO and President of ESI. “BPA has a rich and highly respected history of auditing all types of media. The strength of the BPA name among corporate marketing management will be a strong competitive plus for all sectors of the exhibition and events marketing industry. ESI’s comprehensive attendee research, coupled with BPA’s audited attendee profile data, will provide third-party documentation of the value of an event. Even more important, we envision this offering being used by organizers as a powerful consulting tool to guide exhibitors and potential exhibitors in making sound strategic show selection and investment-level decisions, plan more effectively by identifying key market segments in attendance, provide a quantifiable basis for exhibitors to more realistically measure their ROI, and identify opportunities for performance improvement by attracting more of their key targets.”