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PC Magazine to be First BPA-Audited
Ziff Davis Consumer Magazine
Ziff Davis Media has announced that PC Magazine will add a BPA Worldwide circulation audit beginning in 2005.
PC Magazine will be the first Ziff Davis consumer magazine to be audited by BPA. BPA currently audits the Ziff Davis business publications EWeek, Baseline and CIO Insight.
In announcing the news, Jason Young, president of Ziff Davis Media's Consumer Tech and Internet Group, cited the BPA audit as being part of a strategic focus on core technology influencers reached through all aspects of the PC Magazine brand, including print and the Web.
PC Magazine, which defines technology for e-business and offers in-depth, lab-based comparative reviews of computing and Internet products, publishes 22 times per year in print, and continuously on the Web (www.pcmag.com).
"BPA is pleased that Ziff Davis Media has chosen to expand its long business relationship with us on the B-to-B side into the consumer magazine arena," said BPA President and CEO Glenn Hansen. "We are gratified that Ziff Davis views BPA's world-respected reporting and auditing standards as important assets in providing trusted assurance and in-depth data to the advertising community." |
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