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BPA Amends Rules for Subscriber
Study Audits and Pass-Along Studies
At its December 2004 meeting, the BPA Worldwide Board of Directors voted to amend the rules regarding Subscriber Study Audits and Pass-Along Studies, as applied to business publications, consumer magazines and newspapers.
Effective immediately, the following rules apply to Subscriber Study Audits:
·The target response rate for these studies is 35%.
·Email is now allowed as the delivery and response medium for gathering subscriber data.
·Disclosure of the full research questionnaire when presenting the survey results and/or BPA?s opinion letter is no longer mandatory.
·The gathering of pass-along data within the framework of a subscriber study has been specifically disallowed. Pass-along must be conducted separately.
Also effective immediately, the following rules apply to Pass-Along Studies:
·Email is now allowed in the survey process.
·The required response rate for these studies has been changed to 45%, from 60%. Studies have confirmed that the lower response rate produces cost savings and time efficiencies, with no adverse effect on the quality of the data.
For the full rules texts, see Rules B15 and B16 and Rules C13 and C14.
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