For savvy marketers, it is imperative that media evaluation be based on reliable audience data that has been verified by a trusted third-party auditing firm. When considering possible media outlets, advertisers should always be aware of audited versus non-audited media. With audited media (magazine audit, newspaper audit or event audit), a marketer can evaluate the appropriate audience criteria relevant to their needs and make stronger, fact-based decisions.
BPA’s third-party assurance services are recognized as an industry best-practice. Without independently audited media, databases and processes, marketers can’t be sure who is really seeing their messages and assume unnecessary risk with their ROI. They have to trust their messaging is reaching those who the unaudited brand says it does.
Why take that risk?
Trusted Business Transactions
The BPA audit is a clear indicator of full transparency in the marketplace. It shows an organization has nothing to hide and is proactively opening its audience to analysis and scrutiny.
In today’s ultra-competitive marketplace, where advertisers and media buyers are being held ever more accountable for their mar/com investments, “trust me” from the publisher of unaudited media properties is not sufficient business justification. There is no point investing precious advertising dollars with unaudited media when there are quality audited ones to choose from.