BPA in the news

Your source for BPA-related articles, thought leadership pieces and blog posts from around the industry.

2016

September 30, 2016: Shifts in programmatic ad buying pave the way for B2B publishers

September 9, 2016: 4 ways to make sure your digital media buys are viewable

August 30, 2016: White Hat vs. Black Hat - Web analytics and non-human traffic

August 24, 2016: JICWEBS: Companies can now be certified against reducing online ad fraud

August 19, 2016: 3 ways to ensure native ads comply with FTC guidelines

August 17, 2016: The latest data for Hydro Review, HRW-Hydro Review Worldwide and HydroWorld.com

July 28, 2016: BPA Worldwide certifies eXelate's B2BX audience data

July 21, 2016: Trend in audience metrics: Digital technology is key to reporting audience engagement for print brands.

May 10, 2016: Adblock Plus' 100 million-plus installations signal more bumps ahead for advertisers

May 9, 2016: New IAA chapter to open in Colombia

May 6, 2016: 3 misleading metrics that could destroy your advertising budget

April 27, 2016: BPA Worldwide responds to call for third-party tracking of ad-blocking data

April 25, 2016: Independent third party is needed to track ad blocking data and patterns

April 22, 2016: BPA Worldwide extends TAG certification to AppNexus, engage:BDR, GumGum and OpenX

April 12, 2016: engage:BDR achieves IQG certification through TAG's new compliance program

April 11, 2016: How to take the pain out of CSR reporting

April 7, 2016: BPA teams up with PMMI to audit Zigma dashboard

March 28, 2016: SASB announces advisory program

February 29, 2016: BPA aims to measure print engagement with new "shoppability" report

February 26, 2016: Corporate Social Responsibility - Rise of the regionalisation of meetings

January 25, 2016: ICCA and MCI launch global destination sustainability index

January 2016: 3 technologies that are threatening the publishing industry