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BPA Consumer Magazine reports show increasing diversity in audience interaction and breadth of media brand reach

 

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Shelton, CT February 9, 2016 – The latest UK consumer magazine report from global media assurance agency BPA Worldwide published today for PORTER shows the changing ways in which subscribers are interacting with consumer magazines and the new metrics being measured by brands to satisfy the needs of advertisers.

The BPA report – released today (February 9, 2016) – outlines the print circulation for PORTER (170,038) showing the strong position the magazine holds in the marketplace. In addition to circulation, it also details a broader range of metrics presenting a more detailed and rounded picture of the brand.

For PORTER – the award-winning global and entirely shoppable fashion magazine published by THE NET-A-PORTER Group – BPA has also analyzed the reach and impact of the title's innovative digital shopping experience. PORTER’s subscribers are able to shop directly off the pages using the NET-A-PORTER shopping app or via the brand's iPhone and iPad apps in real-time and experience delivery within hours, bringing a level of interactivity and innovation not seen in other magazines. BPA has also audited PORTER's social engagement across Facebook, Twitter, Instagram and YouTube to demonstrate an even deeper engagement with the magazine across all platforms.

BPA’s consumer magazine audits adhere to stringent standards. In addition to verifying paid, controlled, or any combination of paid and controlled circulation (including print and digital editions), media owners can add additional audience channels, including face-to-face and online platforms, in a single Brand Report.

"Increasingly media owners recognize the importance of creating an approach to advertisers that reflects the reality of their brand,” commented Francis Stones, BPA's European Director. “That means it's not always about the print product but about transparently showcasing your brand's reach across all channels, which is what these high-profile publications are taking a lead in doing. We are pleased to be working with PORTER in leading the way in audience verification."

“We are delighted with the results of our first official audit with BPA Worldwide showing an outstanding growth for PORTER of 10% year on year,” commented Tess Macleod-Smith, The NET-A-PORTER Group’s Vice President of Publishing & Media.  “BPA Worldwide was the perfect partner to work with us on our first official audit. They have a deep understanding of the complexities of an international circulation and experience with a broader range of metrics - such as the impact of PORTER’s innovative digital shopping experience - which are key as they set PORTER aside from traditional fashion magazines and reflect our true and bespoke brand reach.”