Media Buyers

BPA offers a number of useful tools to help media buyers and marketers make more effective and more efficient media buying decisions.

  • Brand ComparE Tool

    BPA’s Brand Compare tool lets users compare two or more BPA-audited titles and analyze top-line metrics to ensure a more efficient and timely media buy.

    As an extension of the BPA Reports Library, all business and consumer media members reporting circulation data are automatically included in the Brand Compare tool. Data presented includes: Total Average Circulation; Paid/Non-Paid; Request/Non-Request Circ.; 1- 2- and 3-Year Qualified Circ.; Market Served and Occupation; and Unique Browsers (If applicable). All registered users to the BPA website can access the tool. Start using the Brand Compare tool.

  • Reports Library

    Media buyers and marketers have free access to all BPA audience reports. Go to the Reports Library.

    Download a free copy of "Reading the BPA Brand Report." This comprehensive guide, meant for both media owners and marketers, walks you through the report table-by-table, explaining the significance of the various data sets. Learn more!

  • Audited Site Traffic Data

    BPA’s Audited Site Traffic Data contains information on a member site’s activity. Search for sites by Media Type, Market Category or Name. The Search results can be exported to Excel for offline analysis. You can also view a site’s online traffic history. Get started.

  • How to Read the BPA Brand Report

    Are you a media buyer or marketer and not sure where to get started with the BPA Brand Report?

    Download a free copy of "Reading the BPA Brand Report." This comprehensive guide, meant for both media owners and marketers, walks you through the report table-by-table, explaining the significance of the various data sets. Learn more!

  • OnSite and Online Training

    BPA offers instruction for using our online data and analytic tools. Topics covered include how to access free web-based tools, understanding the Brand Report, and making valid audience data comparisons.

    There is no sales pitch or hidden agenda. As a member-based organization, BPA offers training programs to make media buying a more informed process which increases the likelihood of improved results.

    Request a free training session from Linda Petersell at (203) 447-2815 or lpetersell@bpaww.com.