Media Audit Services
Challenge: Media owners have always made a mission out of building brand trust with readers. As the marketplace continues to morph and more channels are available, media owners are looking for a method to present the full scope of their brand’s reach on multiple platforms – print, online and face-to-face. On the other side, media buyers want a single third-party audited report that lets them evaluate, plan and buy across all channels.
Solution: BPA's independent media audit and Brand Report provide the total brand metrics that media owners and marketers have been looking for. It is designed to present the entire scope of a brand. Marketers are afforded a cross-section of all communication channels, including a brand’s total recipients across multiple media platforms.
Media owners may customize their Brand Report based on the communication channels they choose to report. These channels include, but are not limited to:
- Audited publication/magazine circulation
- Website traffic
- E-newsletter distribution
- Event/tradeshow/conference attendance
- Webinar attendance
- Document Downloads (whitepapers, case studies, marketing collateral etc.)
- Social media, including online networks and communities
- Mobile media/Apps
- Other digital content channels
The verified audience data contained within the report may be all paid, all controlled (the recipient does not pay for the publication), or any combination of paid and controlled. The Brand Report may present audience data for single or multiple channels.