BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of print, digital and face-to-face advertising.
Today, in addition to auditing audience claims, through its iCompli division, BPA verifies compliance to defined government, industry, and organizational standards, as well as adherence to privacy, data protection and sustainability guidelines and best practices.
Media Audit Services
BPA’s media members use thid-party auditis (consumer magazine audits, b-to-b publication audits & newspaper audits) to showcase their audience reach with the innovative Brand Report, which allows media owners to present all of their audience “touch points” on a single portfolio report.
3rd Party Verification of Compliance
BPA’s iCompli division documents compliance to defined standards and provides independent verification of technology and service claims. iCompli verifies adherence to the recommended guidelines of industry bodies and government regulations, as well as self-declared or internal guidelines.
Because no two industries are alike, broad-based international standards may not always address the specific issues that affect an industry segment or individual organization.
That’s why BPA/iCompli works with industry associations to develop customized standards that focus on what’s important to the industry association’s members. These propriety standards address the association’s “hot button” issues and help raise the best practices of industry leaders to standard practice throughout the industry.