80+ Years Providing Trust While Reducing Risk in the Marketplace
BPA Worldwide is in the business of providing assurance.
For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to provide third-party magazine audits and verified audience data used in the buying and selling of advertising.
Today, in addition to auditing media audience claims, BPA’s iCompli service verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing nearly 2,600 audits in over 30 countries, BPA is a trusted resource for compliance and assurance services.
With headquarters in Shelton, CT USA, and regional offices on three continents, our worldwide reach, reputation and partnerships with members and industry vendors provide visibility and credibility within diverse international markets – clear advantages for brand owners and buyers with international scope.
Transparency for a Complex Business Environment
In today’s ultra-competitive marketplace, insights and disclosure have never been more important for buyers and sellers. BPA engagements are trusted around the world for objectivity, rigor, reliability and timeliness. BPA audits provide marketers and brand owners with information that enables both greater trust and greater assurance of value in today’s complex, rapidly changing business environment.
Brand Transparency = Brand Trust
Founded in 1931 by a group of advertisers, publishers and agencies, BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board.
BPA’s Board of Directors, which sets auditing rules and organizational policies and oversees operations, is comprised of 17 marketer and advertising agency representatives and 15 media owner representatives. BPA's bylaws require that its Chairman, elected each May, is an executive from a marketer or advertising agency member company.
Policy issues are governed by BPA’s boards and committees in specialized areas of media and geography.
For information about BPA services and costs, contact one of our regional offices or send us your request.