BPA
Worldwide believes that business-to-business media owners, advertisers and
agencies should expect more from audits. That's why we build on the foundation
of our worldwide reputation for accuracy and integrity, adding even greater
value with reporting transparency and depth, as well as auditing timeliness. We
strive to deliver more assurance and insights, enabling more
media buying and selling advantage. And we continue to demonstrate that
exceptional, seamless customer service can and should co-exist with
uncompromising audit standards. In short, with BPA Worldwide, the advantage is yours.
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Downloads and Links
Reading the Business Statement
(pdf 110kb)
Using the TRAC Report
(pdf 367kb)
Business Criterion
(pdf 208kb) Untitled Document
Leading the World in Media Auditing
87% of all audited B-to-B Publications in North America
have one thing in common: a BPA Worldwide audit.
Here's why:
Savvy media buyers require a trusted audit. Agency media buyers have never been more focused on having trusted, independent verification that they're getting what they're paying for. With sales prospects large or small, the ability to show that your circulation has passed BPA's rigorous standards puts you shoulder-to-shoulder with the best in the business. To learn more, check out our B-to-B Information Kit.
BPA is efficient and economical. BPA leverages technology and organizational structure to make the reporting/auditing processes as seamless, time-economical and low-cost as possible for media owners. Pricing information.
Your data is available 24/7 on bpaww.com. Your latest and previous BPA circulation reports, your corporate logo and your company profile are posted in BPA's online reports library. Library access is free and open to all.
BPA gets audited data out to the marketplace quickly. Advertisers and media buyers want timely audited data, to monitor their previous investments and make current campaign decisions. With our new online AuditTRAC system, your top-line audited data is posted the day after your audit is completed.
Print media data + e-audits + event audits = integrated sales opportunities. BPA's Integrated Audit Report presents your B-to-B print publication's data in combination with BPA-audited data on your other media, such as email newsletters, Web sites and events - spotlighting your brand's full reach and effectiveness.
Excellent customer service. Your Member Relations Manager walks you through the preparations for your first audit, helps you establish procedures that support successful audits and is on call for ongoing assistance.
For complete information on all of BPA's B-to-B products, services and valuable publisher resources, click here.
