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BPA Worldwide
Find out about BPA Worldwide's audit products, services and capabilities
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Advantage: Consumer
BPA Worldwide believes that consumer media owners, advertisers and agencies should expect more from audits. That's why we build on the foundation of our worldwide reputation for accuracy and integrity, adding even greater value with reporting transparency and depth, as well as auditing timeliness. We strive to deliver more assurance and insights, enabling more media buying and selling advantage. And we continue to demonstrate that exceptional, seamless customer service can and should co-exist with uncompromising audit standards. In short, with BPA Worldwide, the advantage is yours.

Consumer
BPA Worldwide Advantage
Circulation Reports
Top-Line Data/Analysis Tool
Membership Benefits
Products and Services
Resources
Rules and Bylaws
Become a Member

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Downloads and Links

How to read the Business Statement
Reading the Consumer Statement
(pdf 110kb)

Using the TRAC Report
Using the TRAC Report
(pdf 367kb)


Using the TRAC Report
Consumer Criterion
(pdf 367kb)

Leading the World in Media Auditing

More than 500 consumer magazines have one thing in common: a BPA Worldwide circulation audit. Here’s why::
  • BPA is the auditor known and trusted by advertisers and media buyers throughout the world. BPA’s unsurpassed stringency, industry-leading commitment to full reporting disclosure and integrity has stood the test for more than 75 years. That’s why media buyers in more than 25 countries count on BPA consumer magazine circulation audits for trusted, third-party verification that they are getting what they are paying for. No other audit bureau can make this statement.


  • BPA is efficient and economical. BPA leverages technology and organizational structure to make the reporting/auditing processes as seamless, time-economical and low-cost as possible for consumer media owners. Our pioneering computer-to-computer system—employing secure electronic transmission and meticulous analysis of your required documentation— enables unparalleled efficiencies, while ensuring the highest levels of verification.Pricing information.


  • Your data is available 24/7 on bpaww.com. Your latest and previous BPA circulation reports, your corporate logo and your company profile are posted in BPA’s online reports library. Library access is free and open to all.


  • BPA gets audited data out to the marketplace quickly. Advertisers and media buyers want timely audited data, to monitor their previous investments and make current campaign decisions. With our new online AuditTRAC system, your top-line audited data is posted the day after your audit is completed.


  • Excellent customer service. Your Member Relations Manager walks you through the preparations for your first audit, helps you establish procedures that support successful audits and is on call for ongoing assistance.



For complete information on all of BPA’s B-to-B products, services and valuable publisher resources, click here.



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