Email newsletter audits provide an independently verified summary of the distribution of an email newsletter. The report includes the publisher’s statement of distribution, the market served, and the average net circulation, gross deliverables and undeliverables for the period. Demographic information about recipients may be reported at the option of the publisher. Applicants for email newsletter membership may choose the audit period and, once the email newsletter audit is complete, include the data on their regular business/consumer circulation statement.
METHODOLOGY
The publisher submits a membership application and fees. Audits must cover a minimum of one calendar month of activity. Within 24 hours of the last issue transmitted, the corresponding distribution/circulation file is sent to BPA. BPA immediately begins deliverability testing on this file. Log files, including undelivered emails/bounce-backs, should be sent to BPA as they are made available. BPA selects an “nth” sample of recipients based on email addresses as they appear in the log files. The publisher provides documentation verifying that each recipient is qualified within the market served. If demographics are reported, source documentation supporting demographic claims is required.
COST
Please refer to the pricing sheet for updated E-mail audit pricing
Proof of Delivery for BPA Worldwide
Email Newsletter Audits
BPA Worldwide requires that SMTP logs be provided for an email newsletter audit in order to prove delivery of email newsletters. The logs must record data for all outgoing emails for the email newsletter and there must also be records for those emails that have failed to be delivered (bounce logs or records). Bounce records must have identifiers that tie into the respective individual outgoing email messages where the delivery was previously attempted.
The logs need to show that communication occurred between your email server and your recipient’s email server. The outgoing email log records also need to iniclude the following additional elements:
- Date/Time Stamp: Date must contain day, month and year (order and format may vary). The time must have hour, minute, and seconds. Milliseconds are optional.
- Sender’s Email Address: This is the email address of the account from which all of your recipients will be receiving their email newsletter.
- Message Identifier: This will be used to tie outgoing messages to their respective bounce messages. This identifier might also be needed if your outgoing messages comprise multiple lines and, due to buffering or threading, your outgoing messages overlap one another in the logs.
- Issue Identifier: This is a unique identifier that can only be used to identify a specific issue of a specific newsletter. This identifier may be the same as the sender’s email address.
- Email Address of the Recipient: This is the email address of the recipient who receives the email newsletter (newsletter subscriber).
SAMPLE outgoing email records:
MSGID[10200] ISSUE[200408] DATE: 2004-07-12 23:20:05
MSGID[10200] ISSUE[200408] FROM: sender@bpaww.com
MSGID[10200] ISSUE[200408] TO: recipient1@company.com
MSGID[10200] ISSUE[200408] SUBJECT: Here is your August 2004 issue of Title
MSGID[10200] ISSUE[200408] BODY:
MSGID[10200] ISSUE[200408] Text here.
MSGID[10200] ISSUE[200408] Maybe some more text.
MSGID[10200] ISSUE[200408] .
MSGID[10200] ISSUE[200408] 250 email sent successfully to server [smtp.company.com].
MSGID[10201] ISSUE[200408] DATE: 2004-07-12 23:20:06
MSGID[10201] ISSUE[200408] FROM: sender@bpaww.com
MSGID[10201] ISSUE[200408] TO: recipient2@company.com
MSGID[10201] ISSUE[200408] SUBJECT: Here is your August 2004 issue of Title
MSGID[10201] ISSUE[200408] BODY:
MSGID[10201] ISSUE[200408] Text here.
MSGID[10201] ISSUE[200408] May be additional text.
MSGID[10201] ISSUE[200408] .
MSGID[10201] ISSUE[200408] 250 email sent successfully to server [smtp.company.com].
SAMPLE bounce email record:
MSGID[10200] 500 Message bounced due to full mailbox [smtp.company.com].
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