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Some of the benefits of a BPA media owner membership:
Credibility and Competitive Advantage
The BPA logo on your masthead, audit statement, promotional literature and
other ad sales materials identifies you as a leader in your field and a media
owner who adheres to and supports the highest industry standards. Whatever your
titles’ circulation sizes or markets, BPA membership enhances their credibility
with media buyers and advertisers, providing the edge that you need in today’s
highly competitive media environment.
It’s likely that your competitors are already BPA members. Find out how you
stack up against your competition by accessing the same BPA reports that media
buyers and advertisers use (see 'Circulation
Reports' and 'Top-Line Data/Analysis Tool'
areas). Access is free of charge and open to all.
Numerous Options and Services
We continue to show leadership and innovation. We proactively adapt reporting
formats and rules and diversify audit offerings to stay ahead of market needs.
We are the only global auditor—a clear advantage for database and media owners
with international scope.
In addition to standard circulation reports, BPA Worldwide offers customized
reports/audits that provide database and media owners with powerful sales
tools.
In addition to email newsletter audits, our worldwide products and services
include:
- consumer magazine circulation audits
- business publication audits
- corporate ranking audits
- database audits
- duplication audits
- events audits
- integrated media reports
- interactive (Web site) audits
- network reports
- pass-along receivership studies
- postal audits
- subscriber studies audits
- supplementary demographics audits
- unit audits
- wireless audits
An Understanding of Your Business
Our team of member relations managers are 100% dedicated to ensuring that the
audit process is as seamless as possible. We continue to demonstrate that
exceptional customer service can and should co-exist with uncompromising audit
standards.
Advertisers' Online Connection To You
Our Web site features a Circulation
Reports area where the circulation statements from all member
publications are available, at no charge, to media buyers and all who are
interested.
It’s a resource that busy advertisers and media planners rely on for the
audience data they need. With just a few simple clicks, advertisers can view
your circulation report and then link directly to the marketing/media section
of your Web site. It’s a powerful way to get connected—and stay connected—to
prospects at the ideal time, in an ideal environment.
Media buyers and media
owners also have quick access to all BPA members’ top-line and trends data, by
SRDS market, in our Top-Line Data/Analysis Tool.
Training and Events
BPA sponsors educational programs for circulation and other key executives
within media owner companies. Just as important to media owners’ success, we
conduct educational seminars for media planners and buyers on site at agencies
and advertiser companies on an ongoing basis, on topics such as how to read BPA
statements and how to create effective, accountable media plans.
To become a BPA media owner member, click here.
Some of the benefits of a BPA ad agency or advertiser membership:
Shaping Industry Standards
Media buyers fill a majority (17 out of 32) of BPA’s board of directors' seats, and
our chairman is always from an ad agency or advertiser company.
In addition, we encourage participation on BPA’s Media Managers Advisory
Committee, which provides critical media buyer input on the creation of new
rules, formats and policies and the updating of existing ones.
Timely Access to Critical Data
BPA offers valuable online data services for agencies and advertisers,
including:
- Free access to current and past
Circulation Reports of all BPA member media (business and consumer
magazines, events, Web sites, etc.).
- Free access to BPA's Top-Line Data/Analysis Tool,
which enables sorting, charting and graphing of key circulation data (total
circulation, subscription and single-copy breakouts for the current reporting
period versus the same period in the previous year) for all BPA titles within
an SRDS/market category or for individual consumer and business titles.
Educational Opportunities
BPA offers educational and training programs on site at marketer companies and
advertising agencies. These include:
- AAAA Program: BPA training programs
conducted in cooperation with the American Association of Advertising Agencies,
which include "How to Build a Better Media Plan" and "How to Build a Better
Interactive Media Plan."
- Customized Presentations: BPA professionals are available to
address media planners and buyers and other agency and advertiser professionals
on how to read and derive maximum benefit from BPA circulation statements, how
audited data fits into the buying decision, and other topics.
To become a BPA agency or advertiser member, click here.
Some of the benefits of a BPA associate membership:
Credibility
As a supplier to the media or advertising industries, acceptance as a BPA
associate member earns you the right to display the BPA logo on your company’s
materials.
Targeted Exposure
BPA associate members are entitled to display a company listing and logo within
the well-trafficked "Buyer’s Guide" section of this bpaww.com Web site. The
Buyer’s Guide is highlighted under Resources within each of our product areas
(such as Business and Consumer), as well as within the general "Resources"
section on the site’s home page.
To become a BPA associate member, click here.
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