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BPA has been offering verification services for interactive media since 1996.
Our Interactive audits include:
Site Traffic Audit
Monthly activity measured by pages and visits and analyzed by day, top sources of traffic and ranking of most frequently accessed pages.
Ad Server System Certification
Performed in accordance with IAB standards and guidelines.
Registered User
Database Audit Documents the quality of users by verifying their profile details.
BPA also offers customized reports/ audits that provide deeper insights about your audience. These include the Integrated Media Report, which shows the full reach of all of a company’s audited media, including print vehicles, events and electronic publications. |
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BPA Interactive in the News
 BPA audit figures confirm nearly 2 million monthly visits for Middle East internet portal
BPA Offers Interactive Accreditation--May 2007
A growing number of brand-name Web sites are using BPA audits to boost their advertising.
Here’s why:
A BPA Interactive audit demonstrates CPM value in hard, credible terms. Media buyers are more focused than ever on metrics and ROI. Web sites that step up to the plate with in-depth data independently verified according to BPA’s highly respected standards can leverage this for significant competitive advantage. Interactive Audit Methodology
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BPA is the auditor known and trusted by advertisers and media buyers throughout the world. BPA’s unsurpassed stringency, industry-leading commitment to full reporting disclosure, and integrity has stood the test for more than 75 years. In an environment of increased media scrutiny, this record means more than ever to savvy media buyers and advertisers. That’s why media buyers in more than 25 countries count on BPA media audits for trusted, third-party verification that they’re getting what they’re paying for. No other audit bureau can make this statement. Application for Membership
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BPA is efficient and economical. BPA leverages technology and organizational structure to make the reporting/auditing processes as seamless, time-economical and low-cost as possible for media owners. Rate card and pricing information
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Your data is available 24/7 on bpaww.com. Your latest and previous BPA circulation reports, your corporate logo and your company profile are posted in BPA’s online reports library. Library access is free and open to all.
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