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Tools
for Media Buyers and Advertisers
BPA Worldwide offers an array of free online tools and on-site training sessions
to assist media buyers/planners and advertisers in making the most of their
print media plans. Click here for more information.
Circulation Reports/Audit Reports
Our Web site features a Circulation
Reports area where the circulation, site traffic or attendance reports and
audit reports of all BPA members are available at no charge to media buyers,
advertisers and all who are interested. (One-time registration is required.)
TRAC (Trend Report About Circulation)
The BPA TRAC system allows you to track, compare and graphically chart reported
top-line circulation data (total subscriptions, single copies, and total circulation
for a title) for BPA consumer and business magazines as soon it is filed, as
a complement to the full circulation reports available in the Circulation Reports
area of this site. This data is updated on a daily basis.
Click here to download an instructional PDF
on using the TRAC Reports.
Online
Tutorials
Not sure how to read the BPA circulation statements? Interested in using the
TRAC report tool, but not sure where to start? BPA's online tutorials provide
step-by-step guides to finding the data you need and yielding maximum benefits
from these tools. Just click on an icon below to open a downloadable PDF.
On-Site
Training for Media Buyers and Advertisers
BPA offers free, on-site training for media buyers and advertisers interested
in learning how to use our resources. This hour-long training provides an overview
of our services, specifics of how to read our circulation statements and guidance
in using our online data/research tools, including the TRAC top-line circulation
data analysis tool.
Contact Linda Torzsa at (203)447-2846 or adservices@bpaww.com
for more information or to schedule your free, in-house presentation.
Online
Media Industry Searches Made Simple
Using a traditional search engine to search for industry-related articles can
generate pages of useless, sponsored links. Bypass these obstacles by using
BPA's unique search tool, designed to bring results from media industry sites
only. You can also confine your search to the BPA Worldwide Web site or our
Circulation Library. Just select a search criterion below, enter a keyword and
go.
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Contact Us
| If you would like to
request a free presentation or have a question you would like answered,
you can use the form below to contact our Advertiser Services Department: |
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