More than 100 newspaper publishers use BPA circulation audits to enhance their advertising sales.

Here’s why:

BPA is the auditor known and trusted by advertisers and media buyers throughout the world. BPA’s unsurpassed stringency, industry-leading commitment to full reporting disclosure, and integrity have stood the test for over 70 years. In an environment of increased media scrutiny, this record means more than ever to savvy media buyers and advertisers. That’s why media buyers in more than 25 countries count on BPA circulation audits for trusted, third-party verification that they are getting what they are paying for. No other audit bureau can make this statement.

BPA gets audited data out into the marketplace faster. Today, advertisers and media buyers don’t want to wait a year or more for audited data. They want circulation claims to be verified in a timely fashion, to make decisions about new campaigns and monitor their previous investments. That’s why BPA works so hard to ensure that over 95% of all audits are completed within six months of the close of a reporting period.

BPA is efficient and economical. BPA leverages technology and organizational structure to make the reporting/auditing processes as seamless, time-economical and low-cost as possible for consumer media owners. Our pioneering computer-to-computer system—employing secure electronic transmission and meticulous analysis of your required documentation—enables unparalleled efficiencies, while ensuring the highest levels of verification.

BPA is a solution-provider. Your Member Relations Manager walks you through the preparations for your first audit, helps you establish procedures that support successful audits, and is on call for ongoing assistance. BPA takes a consultatative approach to reviewing new circulation marketing programs and member queries. We believe that excellent customer service and highly stringent standards should go hand-in-hand.

Your data is available 24/7 on bpaww.com. In addition to being able to display the BPA logo on your masthead and promotional materials, your latest and previous BPA circulation reports, your corporate logo and your company profile are posted in BPA’s online reports library. Library access is free and open to all, including media buyers, advertisers, press and media owners. You can track who is accessing your data (great for lead generation). You can easily email your reports, and establish hotlinks from your Web site to BPA’s Web site.

Print media data + e-audits + event audits = integrated sales opportunities. BPA’s Integrated Media Report presents your newspaper’s circulation data in combination with BPA-audited data on your other media, such as Web sites, email newsletters and events—spotlighting your brand’s full reach and effectiveness.

FREQUENTLY ASKED QUESTIONS

How are BPA audits conducted?
After submitting a membership application and fees, a newspaper has up to 12 months to work with BPA to complete its initial audit.

Once the initial audit is passed, the newspaper files circulation claims twice per year. BPA audits these claims, on an issue-by-issue basis, once per year. The newspaper supplies press run and paper usage reports, shipping and distribution receipts, newsstand reports and ledgers for each issue, an electronic version of the circulation file, and other pre-specified documentation.

In most countries, BPA auditors analyze the data on site at the member's company.

What is reported/audited?
-Total average circulation
-Average monthly circulation
-Digital circulation, if any (circulation totals = print + digital)
-Qualified paid and non-paid breakouts by individual and bulk
-Full geographic break-out
-Paid subscription/single-copy pricing
-Newspaper’s BPA circulation history (up to five years of data).

Throughout the world—in more than 25 countries—BPA-audited data provides media owners, advertisers and advertising agencies with independent assurance that they are reaching the right audiences.