Business Publication Audits
This audit provides a detailed report on your publication's circulation, including:
- Qualified versus nonqualified recipients
- Key businesses and industries reached
- Subscribers' occupations
- Buying influences
- Sources of subscriptions (personal, written or electronic request)
- Qualified circulation "age" (qualified or requalified within the past year, two years or three years)
- Geographic locations of subscribers
- Paid subscription data

For pricing information, click here.

For application, click here.

To email a marketing representative for more information, click here.

Consumer Magazine Audits
This audit provides a detailed report on your magazine’s circulation, including:
- Total paid circulation
- Use of premiums
- Subscription sources
- Analysis of subscription prices
- Average price
- Single-copy sales
- Geographic analysis of subscribers
- Controlled circulation, if any

For pricing information, click here.

For application, click here.

To email a marketing representative for more information, click here.

Corporate Ranking Audits
A corporate ranking audit demonstrates circulation penetration into the largest industrial service corporations, such as the Fortune 500. For each company, this audit lists that firm's rank within the Fortune 500, accompanied by the number of copies delivered, gross sales, and number of units covered by the BPA-audited publication.

Auditing charge: Three-quarters of the basic charge for a circulation audit, plus an additional one-half of the auditing time allowance based on the combined average total bound copies of all publications.

For pricing information, click here.

To email a marketing representative for more information, click here.

Database Audits
This audit enables database owners to provide users with third-party assurance of the validity of the names and associated demographics being marketed. When a company purchases names from a database that is audited by BPA Worldwide, the purchaser may add these names to their mailing list as verified qualified recipients, without further testing by BPA.

For pricing information, click here.

For application, click here.

To email a marketing representative for more information, click here.

Duplication Audits
A duplication audit documents nonduplicated and duplicated circulation among two or more publications published by a single company. Conducted in conjunction with and as a supplement to the circulation audit, the duplication report is released as a separate and optional audit report.

Auditing charge: Three-quarters of the basic charge for the combined average total bound copies of all publications. A charge for one-half of the auditing time allowance, based on the combined average total bound copies of all publications, is also added.

For pricing information, click here.

For application, please click here.

To email a marketing representative for more information, click here.

Email Newsletter Audits
These provide an independently verified summary of the distribution of email newsletters. The report states the publisher’s statement of distribution and the market served, and includes average email circulation for the period (net); qualified circulation by individual issues; average nonqualified circulation; and a glossary of terms.

For pricing information, click here.

For application, click here.

To email a marketing representative for more information, click here.

Events Audit and Event Insights
Events Audit reports provide exhibition management with independent, third party certification of their registration data and verification process. Event Insights reports combine this registration certification as well as in depth information about the profiles and characteristics of attendees that goes beyond information that can be gathered through the normal registration process. Show organizers use the reports as consulting tools to guide exhibitors and potential exhibitors in making sound strategic show selection and investment-level decisions.

For pricing information, click here.

For the Events Audit Application for Membership, click here.

For the Event Insights Service Agreement, click here.

To email a marketing representative for more information, click here.

Integrated Media Reports
The Integrated Media Report enables the reporting of audited data for a variety of media in a single document, facilitating the buying and selling of integrated media solutions. The report demonstrates incremental and cumulative reach, purchasing power, and frequency of contact as it impacts brand-building and decision-making, across multiple media.

For pricing information, click here.

To email a marketing representative for more information, click here.

Interactive Audits
The BPA Interactive Audit is based on census data from a Web site’s log file(s), and employs a series of real-time and historical tests to clearly report site traffic. This audit is not dependent on installed software at the server location; therefore, the BPA process does not interfere with site operations.

For pricing information, click here.

For application, click here.

To email a marketing representative for more information, click here.

Network Reports
A network report assists companies with more than one publication by providing advertisers with the aggregate circulation of those publications. Conducted in conjunction with or supplemental to the circulation audit, a network report consolidates business/occupational demographics, qualification sources, and geographic distribution.

No additional auditing charges are incurred for a network report. For the costs of printing a network report, click here for E-services and printing costs.

To email a marketing representative for more information, click here.

Newspaper Audits
BPA audits circulation for newspapers of all frequencies (weeklies, dailies, etc.) and circulation sizes.

For pricing information, click here.

For application, click here.

To email a marketing representative for more information, click here.

Pass-Along Receivership Studies
The pass-along receivership study is an analysis of additional people within a corporate location to whom a publication's primary recipients pass along their copies of the publication. Pass-along recipients are identified by business occupation and title. The pass-along receivership study is conducted in conjunction with the regular circulation audit. However, the report must be released separately, and this data may not be included on the interim circulation statements.

Auditing charge: 100% of the basic auditing charge for the regular circulation audit, computed on the same schedule as quoted for the circulation audit. This includes a full auditing time allowance based on the average total bound copies of the publication studied.

For pricing information, click here.

For more information, click here

For an application, click here

To email a marketing representative for more information, click here.

Postal Audits
Under agreement with the U.S. Postal Service, BPA Worldwide is authorized to verify the circulation/distribution data required by the Postal Service for the initial audit that qualifies a publication for Periodicals mailing class privileges.

BPA is also authorized to verify the circulation/distribution data required for the Postal Service’s periodic audits to maintain Periodicals mailing class privileges.

For these audits, any data that BPA Worldwide requires for its circulation audit that does not pertain to the Periodicals mailing classification is kept confidential.

Publishers may also have such audits conducted by the Postal Service itself. For more information about why some publishers choose to have BPA perform the audits, click here.

To access a guide to the steps involved in applying for either an initial audit for USPS Periodicals mailing class status or a periodic audit to maintain mailing class privileges, click here.

Click on these links to obtain the forms needed for postal audits:
- BPA's Postal Audit Contract
- Form 3548 "Review and Verification of Circulation"
- Form 3500 "Application for Periodicals Mailing Privileges"
- Form 3526-R "Statement of Ownership, Management, and Circulation (Requestor Publications Only)"
- Form 3526 "Statement of Ownership, Management, and Circulation (All Periodicals except Requestor Publications)"

For pricing information, click here.

- USPS Guide - Domestic Mail Manual: DMM 707 - Periodicals

To email a marketing representative for more information, click here.

Subscriber Study Audits
The BPA Subscriber Study Audit offers publishers the ability to enhance the credibility of their subscriber studies within the media-buying community by having BPA supply independent, third-party verification that the research has been conducted and tabulated in strict conformance with sound methodology.

BPA does not actually perform the research or act as a research firm; nor do we require that media owners ask specific, standardized questions. Rather, BPA controls and validates study survey methodology, including sample size and selection, mailing of surveys, required minimum response rates and usable returns, reporting on number of efforts used, and any other elements aimed at attaining the minimum response rates and tabulated numbers. The methodology of the BPA Subscriber Study Audit was created by a joint industry committee comprised of executives from leading industry research firms, agency research departments and publishing companies.

When BPA has verified that a study has been conducted and tabulated in conformance to its guidelines, it issues an opinion letter to accompany any presentation of the research data to the media buying community. Along with this letter, publishers would be required to show the entire questionnaire used in the survey.

To access a description of methodology for the Subscriber Study Audit, click here.

To access a sample of the type of opinion letter issued when a Subscriber Study Audit is completed, click here.

For pricing information, click here.

To email a marketing representative for more information, click here.

Supplementary Demographics Audits
A supplementary demographics audit provides a comprehensive profile of a publication's recipients through a detailed analysis of buying influences; secondary multiple products purchased, recommended or specified; and multiple functions or titles of qualified subscribers.

BPA conducts a supplementary demographics audit in conjunction with the regular circulation audit. At the option of the publisher, the report may be released as part of the standard, 12-month circulation audit report or as a separate interim supplementary report. After the release of the supplementary interim report, a publication may report supplementary data within its interim circulation statement or as a separate interim supplementary report.

Auditing charge: Three-quarters of the basic charge for the auditing of the regular circulation audit report, with a 10% discount on any additional supplementary questions. A charge for one-half of the auditing time allowance is also added.

For pricing information, click here.

For application, please click here.

To email a marketing representative for more information, click here.

Unit Audits
A unit audit analyzes the number of plants and establishments a publication reaches, broken down by geographic area and one or more of the following: business/occupation, function, business volume, number of employees.

The unit audit is conducted in conjunction with the regular circulation audit. At the option of the publisher, the report may be released as part of the standard 12-month circulation audit report, or as a separate audit report. After release of a unit audit report, a publication may report unit data on interim circulation statements or as a separate interim statement.

Auditing charge: 37.5% of the basic charge for the auditing of the regular circulation audit report. An additional one-quarter of the auditing time allowance is added.

For pricing information, click here.

For application, please click here.

To email a marketing representative for more information, click here.

Wireless Media Audits
BPA was the first auditor to employ technology to conduct audits of wireless media, including word pagers, two-way alphanumeric pagers, PCS telephones, and wireless computing devices.

To email a marketing representative for more information, click here.