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Agency/Advertiser In-House Educational Presentations
BPA Worldwide conducts presentations and seminars, on an ongoing basis, designed to assist advertising agencies and advertisers in enhancing their internal training and educational programs for media buyers and planners. These BPA programs are taught by senior BPA staff and/or other industry experts, and conducted, by appointment, on site at agencies and marketer companies. BPA is pleased to tailor the content and length of educational sessions to the needs of the organization. The session descriptions below are examples of content frequently requested by agencies and marketer companies.
Click here for more details or contact Linda Torzsa at 203.447.2846 or email:ltorzsa@bpaww.com.
BPA University (select U.S. locations)
The BPA University program is back by popular demand--with updated content designed to help busy circulators streamline the filing/auditing processes and leverage technology to maximum advantage.
Featuring fresh, BPA-specific content, these one-day programs will be held periodically in Chicago and New York, and are open to all BPA members and applicants.
As a BPAU attendee, you have the opportunity to network with peers and experts regarding issues that affect you and your organization.
In a single, information-packed day, key BPA corporate staff will bring you up to speed on all of BPA's latest rules, product and services offerings, and valuable member tools.
For a calendar of scheduled dates and locations, click here.
Webinars
BPA's Webinars are live interactive sessions, broadcast directly to your desktop, via your computer.
Each live Webinar is recorded. Participants in the original live session may access the recorded program, via streaming video, for thee months.
For a calendar of scheduled dates and locations, click here.
BPA Town Meetings
Regional meetings conducted throughout the year in BPA member countries by BPA executives. Designed to keep members apprised of BPA organizational news, new products and services, and rule changes.
Click here for a calendar of scheduled dates and locations.
Business Circulation Management Association (BCMA) Certificate in Circulation Management
The Business Circulation Management Association, headquartered in London, is a not-for-profit, international organization formed by U.K. and European-based business-to-business publishers and key suppliers. Its mission is to facilitate the advancement of circulation best practices and education within the B-to-B media community through regular meetings and formal educational programmes.
BCMA offers a Certificate in Circulation Management, a comprehensive course in B-to-B circulation management, designed and taught by industry circulation professionals and specialists. The course consists of eight, self-contained modules, beginning with the fundamentals of circulation practice and progressing through intermediate and advanced levels. BCMA members are eligible for pricing discounts for the certification programme.
Click here for the full curriculum for the certification programme.
Click here for an individual membership registration form for the BCMA.
For more information on joining BCMA or the Certificate in Circulation Management, you may also contact Stuart Wilkinson at BPA's London office: swilkinson@bpaww.com; +44.0.20.7631
Online B-to-B Circulation Management Certificate Course
Currently under development, this online learning course will be available on a worldwide basis. The course will consist of multiple modules, designed to enable circulators to complete the course work at their own pace, and will cover all aspects of B-to-B circulation management, ranging from the fundamentals to advanced levels. Those completing modules will earn certificates. The curriculum is being created by and will be taught by expert circulation professionals and BPA senior staff. Opportunities for interactive learning will be incorporated.
Details will be posted on this page and our BPA Training and Events Calendar.
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