BPA Worldwide: Leading the World In Media Auditing

BPA University
Circulation Insights to Create Advantage

June 14, 2006
Hyatt Regency, Chicago

Agenda Presentations Pricing Hotel

Circulation Management Sponsors

The BPA University program is back in Chicago, with updated content designed to help busy circulators streamline the filing/auditing processes and leverage technology to maximum advantage.

Featuring fresh, BPA-specific content, this one-day program--held in conjunction with the Circulation Management show--is designed to provide B-to-B publication and consumer magazine attendees with a toolbox filled with auditing-specific insights and tactical advice.

BPAU is open to all BPA members, applicants and prospective applicants. In addition to helpful advice and training in statement filing and the audit process, attendees will learn about all of BPA's latest rule changes; the tools and resources on BPA's Web site; the steps involved in reporting and auditing digital publications; the ins and outs of BPA's publicity rules; what new formats and services are available to BPA members, and other key topics relating to auditing.

WHO SHOULD ATTEND:
Those who may benefit, on both the B-to-B and consumer sides, include:

Audience Development Managers
Circulation Planning and Auditing Personnel
Ad Salespeople
Publishers
Compliance Officers
Fulfillment Operations Staff

PRICING: (back to top)

Early Bird Price (Payment received by 5/12/06):
U.S. $189 per person
Fee includes conference attendance, materials and lunch

Standard Price (Received after 5/12/2006):
U.S. $239 per person
Fee includes conference attendance, materials and lunch

Team Registration Discount: Register and pay for three individuals from the same organization at the same time, and get a fourth registration free.

To register your 4th person, send an email to Alycia Grenesko at agrenesko@bpaww.com with the person's name, title, company, email and phone number.

Cancellation Policy: Cancellations received in writing prior to May 14, 2006 will be refunded 80% of the registration fee. After May 15th, there are no refunds; however, BPA will gladly take substitutions/alternate attendees. There will be no refund for those who did not attend the conference.

Cancellation/Substitution Requests Should Be Sent To: BPA University/June, C/O BPA Worldwide, Two Corporate Drive, Ninth Floor, Shelton, CT 06484

AGENDA:  (back to top)

Wednesday, June 14, 2006

  8:30 am  Registration

  9:30 am  Auditing Tips and Traps: Navigating for Success
                Speaker: Rich Murphy, Sr. Vice President, Auditing

10:45 am  Break

11:00 am  Integrated Media Report: The Power of
                Reporting Top-Line Data
                Speaker: Erin Rosiak, Member Relations Manager
                Midwest Region

12:15 pm  Lunch

  1:30 pm  Using the BPA Circulation Statement as a
                Selling Tool
                Speaker: Mike Rank, Advertiser Services Coordinator

  2:45 pm  Break

  3:00 pm  Digital Magazines: New Opportunities to
                Leverage "Versions" and Stand-Alones
                Speaker: Rich Murphy, Sr. Vice President, Auditing

  4:15 pm  Conference Ends

SESSION DESCRIPTIONS:  (back to top)

Auditing Tips and Traps: Navigating for Success
Speaker: Rich Murphy, Sr. Vice President, Auditing

Are you looking to avoid common errors and glitches in your next audit? This presentation is your guide thought the perils and pitfalls of the auditing process. Learn valuable tips and techniques to make the auditing process smooth and hassle free.

Topics included:

Common errors and omissions to avoid
How to manage your vendors
A review of troublesome areas
The publishers point of view

Integrated Media Report: The Power of Reporting Top-Line Data
Speaker: Erin Rosiak, Member Relations Manager - Midwest Region

Want to bring more credence to the overall reach of your media? An Integrated Media Report can do just that. The report marries the audited data of a publisher's print, electronic and/or event products into one succinct report, providing a comprehensive analysis of total market coverage. Advertisers receive the information they need. Publishers get the most powerful sales tool possible. Best of all, the Integrated Media Report makes it easier for advertisers to say "yes" to a cross-media buy.

Come explore the additional auditing options that are available to you.

What information can be included in an Integrated Media Report?
What products can be included?
How will these products be audited?
Discover the additional benefits of reporting top-line web traffic and event attendance data right on the Circulation Statements

Using the BPA Circulation Statement as a Selling Tool
Speaker: Mike Rank, Advertiser Service Coordinator

If your BPA circulation statement isn't your most powerful tool for selling ad space, you may be short changing yourself. This presentation demonstrates how to use your circulation statement as an effective sales tool.

You'll learn:

What agencies look for when making buying decisions
How to market the strengths of your circulation
How to increase the value of your circulation statement in the eyes of media buyers
How to gather competitive circulation intelligence

Digital Magazines: New Opportunities to Leverage "Versions" and Stand-Alones
Speaker: Rich Murphy, Sr. Vice President, Auditing

More and more B-to-B publishers are employing digital versions/editions of print magazines-as well as launching stand-alone (no print version) digital publications-to reach new domestic and international subscriber segments, realize cost savings and serve the preferences of growing numbers of existing subscribers.

BPA has just passed a broader definition and several rules that open up new opportunities for digital versions and stand-alone digital products. The rules also further define when digital formats of print publications are "versions" versus "editions."

During this session, you will learn:

Brand new rules: new opportunities for stand-alone digital publications, understand digital "versions" versus "editions" of print magazines
Demonstration of the "latest and greatest" in digital products - Marketing opportunities and challenges: What's working, what's not
Ensuring that your e-zine passes audit muster
Technology help: the nuts and bolts of managing delivery and reporting digital circulation

You'll come away with an understanding of all the basics about how you can employ audited digital products and what's required to report and document them for a BPA audit.

HOTEL RESERVATIONS: (back to top)

Hyatt Regency
151 East Wacker Drive,
Chicago, Illinois, USA
60601
312-565-1234

Reservations may be made through the Hyatt Regency Hotel. Specify the Circulation Management Show, June 14-16, 2006 for a negotiated rate of $225. Don't delay - discounted rooms are limited!

The Hyatt Regency Chicago is a modern, 36-story hotel at the top of Chicago's Magnificent Mile. It is located in the heart of world-class shopping and famous cultural attractions. All guest rooms feature wireless and high-speed Internet access and complimentary access to the onsite fitness center.

For more information on the Circulation Management Show click here

Sponsor

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Mercury Magazines was created by pioneers in the controlled circulation industry to provide an exceptional user experience for magazine consumers and a high quality source of subscribers for B2B publishers. By using various pre-qualification criteria pertaining to industry and job demographics, consumers are conveniently matched with a selection of publications that match their background. Strategic partnerships, such as eFax.com, Dice.com, and Veterans' Advantage among others, drive traffic to the Mercury Magazines website resulting in tens of thousands of qualified subscribers per month for B2B publishers. Setup is simple and free, so contact us to organize a test right away

Contact:

Sam McHugh
Director, Publisher Relations
Mercury Magazines
203.653.1449 (phone)
208.379.8153 (fax)
smchugh@m2mediagroup.com