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Agency/Advertiser In-House Educational Presentations
BPA Worldwide conducts presentations and seminars, on an ongoing basis, designed to assist advertising agencies and advertisers in enhancing their internal training and educational programs for media buyers and planners. These BPA programs are taught by senior BPA staff and/or other industry experts, and conducted, by appointment, on site at agencies and marketer companies. BPA is pleased to tailor the content and length of educational sessions to the needs of the organization. The session descriptions below are examples of content frequently requested by agencies and marketer companies.
How to Build a Better Print Media Plan (for Consumer Magazines and/or Business Publications)
An in-depth overview of the essential components for building a highly effective, accountable media plan, for entry-and mid-level media buyers. In partnership with BPA, sessions are taught by volunteer senior media buying professionals associated with the Business Marketing Association and the American Association of Advertising Agencies, as well as senior BPA staff.
Understanding the BPA Business Publication Circulation Report and Audit Statement
An in-depth guide to reading and employing the BPA business publication circulation report and audit statement as valuable tools in analyzing B-to-B publication circulation/audience make-up. Designed for entry- to mid-level media buyers and planners.
Understanding the BPA Consumer Magazine Circulation Report and Audit Statement
An in-depth guide to reading and employing the BPA consumer magazine circulation report and audit statement as valuable tools in analyzing B-to-B publication circulation/audience make-up. Designed for entry- to mid-level media buyers and planners.
For more information, contact: Linda Torzsa, BPA Worldwide at 203.447.2846 or ltorzsa@bpaww.com.
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