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Assuring Audiences for Media Buyers and Sellers

Ask the Experts

List of questions and answers from Experts

  • Why should I audit more channels than just my print magazine?

    Richard Murphy
    Richard Murphy, President

    Today’s media brands typically involve several “touch points” to meet the varied needs of both audiences and the marketplace. By auditing and reporting all your brand channels, you give marketers and media buyers a complete analysis of audience reach. Since most media buys today don’t happen on one platform, presenting channel activity through a BPA Brand Report delivers the data marketers’ need in a single convenient document.