Assuring Audiences for Media Buyers and Sellers
CCAB Daily Newspaper TRAC (Canada)
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BPA Worldwide and Alliance for Audited Media, both non-for-profit media auditing organizations, are coming together to increase trust and assurance across media channels.
The driving force of the merger is to satisfy the growing demand for digital advertising assurance. The merger will create a larger organization with more resources to serve BPA members, AAM members and the industry. Our goals are to:
What This Means for Your Organization
Initially, there will be no change to your service as either a publisher or buyer. You will continue to work with your main point of contact, and other touchpoints (e.g. audit standards/rules, reports and data, websites) will not change in the short term. We plan to make improvements over time.
Your Role
Members of both organizations will vote on the merger. Your company’s BPA voting representative will receive an email with voting information in early January.
You can find more information and FAQs at the AAM/BPA Merger Resource Hub.