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Assuring Audiences for Media Buyers and Sellers

Collateral & Downloads

List of tools, with descriptions and links

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    Understanding the BPA Brand Report

    This comprehensive guide walks you through the report table-by-table, explaining the methodology behind the data captured.

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    Leverage the BPA Logo

    In a competitive marketplace, BPA is a trusted resource. The BPA logo is often the first thing advertisers and buyers look for when creating media plans. We encourage you to display the BPA logo on your brand’s audited channels (print, online, live). The logo assures marketers that you’ve opened your records to transparent analysis.

    BPA offers members a full library. Logos are available in several formats to best suit your needs.

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    House Ads

    Use our rich house ads library to study executions when creating your own ads. These 150+ samples were submitted for BPA’s annual contest. Your ads can support the value of a BPA membership, while reinforcing the importance of circulation auditing to media buyers and advertisers.

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    Telemarketing Guidelines

    Suggested guidelines for media owners and telemarketing agencies for the acquisition and requalification of “direct requests” through telephone interviews.