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Assuring Audiences for Buyers and Sellers

Media Buyer Resources

Explore a range of useful tools that can help media buyers and marketers make more informed, and better, buying decisions.

List of tools, with descriptions and links

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    Brand Compare Tool

    Compare two or more BPA-audited brands and analyze top-line metrics to ensure a more efficient and timely media buy.

    As an extension of our Reports Library, all business and consumer media members reporting audience data are automatically included in this tool. Data presented includes total average circ; paid/non-paid; request/non-request circ.; one, two, and three-year qualified circ.; market served and occupation; and unique browsers (if relevant). Export the data to Excel for quick analysis. All registered users on the BPA Worldwide website can access this tool. A step-by-step tutorial for the Brand Compare Tool is available here.

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    Reports Library

    Media buyers and marketers have free access to all BPA audience reports found in our Reports Library. Registered users can view, and download, current and past reports for all media members, including audited site traffic (if reported), as well as brands’ media kits.

    Registered users can sign up to receive email alerts for status updates on any audience reports they choose. A step-by-step tutorial for the Reports Library is available here.

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    Audited Site Traffic Data

    Explore information on a member site’s activity. Search for sites by media type, market category or name. Search results can be exported to Excel. You can also view a site’s online traffic history, which is updated every month. A step-by-step tutorial for the Audited Site Traffic Tool is available here.

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    BPA Media Exchange

    Combining quality audited websites from 18 top industry verticals, the Media Exchange is a co-op where publishers offer contextual targeting of their digital ad inventory in a private marketplace (PMP). This helps marketers and agencies easily and safely access quality B2B inventory at scale, on a direct guaranteed basis, or through header bidder.

    The platform offers access by diversified demand sources (major trading desks, DSPs and brands), across a variety of screens and channels, with the ability to block or enable ad categories.

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    Agency & Marketer Support Services

    As a marketer, you know that BPA provides independent, third-party audits of a publisher’s audiences—print, digital, and in person—that are recognized around the world. We also offer useful tools and free services to help make the media evaluation, planning, and buying process as efficient as possible.

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    Understanding the BPA Brand Report

    We invite media buyers, media owners, and marketers to download a free copy of “Reading the BPA Brand Report.” This comprehensive guide explains each table and the various data sets.

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    Online Training

    We’re pleased to teach you how to use our online data, and analytics, tools. Topics covered include how to access our free web-based tools, understanding the BPA Brand Report, and making valid audience-data comparisons.

    Our goal as a member organization is to help make media buying a more informed process for better results.

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    The Value Of Audited Media

    This position paper explores the value of audited vs. unaudited media, and the process owners engage for a successful BPA audit.

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    B2B Educational Video Series

    Join Kevin Arsham, Partner, Group Account Director, US at MediaCom, who shares his expert insights on media planning and buying in the B2B marketplace.