Publisher Reporting Innovations
BPA-audited publishers have developed innovative ways to present audience-engagement data to agencies and marketers. You are encouraged to be as creative as you can when showcasing data. If it can be audited, you can report it.
Use the BPA brand report to showcase all of your audience touchpoints to marketers. In this example, the publisher reported the “Transaction/Interaction History” of its request and non-request subscribers.
PORTER showcased its “High Net Worth” subscribers – those people who spent £7,500 in a single year on its shopping site – or spent more than £1,000 on their first purchase.
Publishers often report metrics for Facebook, Twitter and LinkedIn, but don’t forget about other popular social platforms, including Instagram, Youtube and Pinterest.
Another first, PORTER reported the “Shoppability” of its brand by reporting the number of digital pages viewed by the subscriber, as well as their interactions/clicks with the products shown.
BPA verified daily reports to determine the number of articles that mentioned PORTER and broke each article down by issue and geographic location of the articles.
Whether it’s a stand-alone or multiple editions; published daily, weekly or monthly, showcasing your e-newsletter audience is a great way to promote the reach of your brand.
CosmeticsDesign.com released an all-digital report showcasing the audience for their websites, enewsletter and social media channels.
Your audience’s app reporting includes installs, monthly downloads, pageviews, sessions, users and average session duration.
BPA’s Integrated Reports show the engagement of the total net unique individuals across all of your brand’s audience platforms, as well as the gross number of recipients within each channel.
Database audits provide valuable insight into your brand’s audience.
Showcase all of your face-to-face events’ audience.
Show dailies highlight the additional channels used to engage an audience at an event.
In addition to in-person events, webinars demonstrate your ability to interact with consumers online.
Report cumulative downloads of your brand’s ebooks. Active ebooks are those that have one or more downloads during the reporting period.
Showcase the count of your podcasts and total downloads during the reporting period.