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Assuring Audiences for Media Buyers and Sellers

Publisher Support Services

BPA Worldwide offers you an array of marketing-support services that help you drive revenue. Publishers can also pass these services along to their advertisers and media buyers so they can better understand the value of audited media, and make the evaluation and buying process more effective.

List of tools, with descriptions and links

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    BPA Media Exchange

    Combining quality audited websites from 18 top industry verticals, the Media Exchange is a co-op where publishers offer contextual targeting of their digital ad inventory in a private marketplace (PMP). This helps marketers and agencies easily and safely access quality B2B inventory at scale, on a direct guaranteed basis, or through header bidder.

    The platform offers access by diversified demand sources (major trading desks, DSPs and brands), across a variety of screens and channels, with the ability to block or enable ad categories.

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    Statement Trace

    A powerful lead-gen tool, discover who’s seen your BPA reports. Access the tool directly or sign up to receive instant e-mail alerts each time one of your reports is accessed.

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    Advertiser Outreach

    To promote the value of audited media and audience data, BPA Worldwide offers marketer/agency outreach via email, phone, or in person. As a starting point, we help marketers, media planners, and buyers better utilize our members’ brand reports. We’re happy to add your advertiser/agency contacts to our database for continued outreach. Contact us to learn more.

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    “Dear Advertiser” Letter

    Use this letter (on BPA letterhead) to inform advertisers and prospects about your latest Brand Report. This communication can be sent from BPA or your staff. The message assures advertisers their investment is well placed when they buy media to reach your audited audience. This is an effective companion piece for your Brand Report. The letter can be customized (fees may apply) to include audience data from your latest Report.

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    Customized/Branded Videos

    BPA can produce a custom promotional video to support your brand. Hosted by BPA President and CEO Glenn Hansen, it’s a great way to showcase your media channels and audience data from your latest Brand Report. Include the video with online media kits, or distribute to your advertisers one to one. Customized Video sample

    We also offer a more generic three-minute video branded with your logo to support sales efforts at no additional cost.

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    Take BPA To Your Next Event

    Keep in touch with existing advertisers and meet new prospects by exhibiting at live or virtual events. Affirm your commitment to transparency at these events by showcasing BPA membership. We offer branded video, signage, and collateral to support the effort. Should you host an educational event, we can provide staff to reinforce the best auditing practices you follow, and promote the value of a verified audience for advertisers.


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    “BPA 101” Webinar

    Our webinar educates members’ advertisers and prospects about the value of audited media. Content includes explaining a third-party audit, exploring the mechanics of our Brand Report, and other tools available to media buyers and advertisers. Hosted by BPA staff, the 45-minute session can be co-branded with a member’s logo and contact information. Media owners are responsible for extending the webinar invitation to their contacts and prospects.

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    Media Buyer Resources

    BPA offers you useful tools to help media buyers and marketers make better buying decisions, including:

    • Brand Compare Tool
    • Videos: Inside the BPA Brand Report
    • How to the Read the Brand Report
    • “Safe Media 101” videos
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    Brand Report Video Tutorials

    Our in-depth video tutorials analyze each table within a BPA Brand Report. You can share these videos with advertisers and prospects so they can better evaluate the critical audience data found within your particular Brand Report.

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    “Safe Media 101” Videos

    This series of six short videos will help advertisers and media planners make superior decisions by exploring the value of audited media.

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    Brand Compare Tool

    Your marketing partners and prospects can quickly compare two or more BPA-audited titles and analyze top-line metrics to ensure a more efficient and timely media buy.

    As an extension of our Reports Library, all business and consumer media members reporting audience data are automatically included in this tool. Data presented includes total average circ; paid/non-paid; request/non-request circ.; one, two, and three-year qualified circ.; market served and occupation; and unique browsers (if relevant). Export the data to Excel for quick analysis. All registered users on the BPA Worldwide website have free access to this tool.

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    Audited Site Traffic

    With the Audited Site Traffic tool, users can compare web-traffic data from BPA-audited sites. Export the data to Excel for quick analysis.

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    Position Paper: The Value Of Audited Media

    This position paper explores the value of audited vs. unaudited media, and the process you engage for a successful BPA audit. Members use the article for their advertiser/agency list to highlight the value of third-party audience verification. We can also create co-branded pieces for your brand.