Tools

Reports Library

Media buyers and marketers have free access to all BPA audience reports in the Reports Library. Registered users can view and download current and past reports for all media members, including audited site traffic (if reported). A step-by-step tutorial for the Reports Library is available here.

Reports Library
Brand Compare Tool

Compare two or more BPA-audited titles and analyze top-line metrics to ensure a more efficient and timely media buy.

As an extension of our Reports Library, all business and magazine media members reporting audience data are automatically included in this tool. Data presented includes total average circ; paid/non-paid; request/non-request circ.; one, two, and three-year qualified circ.; market served and occupation; and unique browsers (if relevant). Export the data to Excel for quick analysis. All registered users on the BPA Worldwide website can access this tool. A step-by-step tutorial for the Brand Compare Tool is available here.

Brand Compare Tool
Audited Site Traffic Tool

With the Audited Site Traffic tool, users can compare web-traffic data from BPA-audited sites. Export the data to Excel for quick analysis. A step-by-step tutorial for the Audited Site Traffic Tool is available here.

Audited Site Traffic Tool
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List of tools, with descriptions and links