BPA in the news

Your source for BPA-related articles, thought leadership pieces and blog posts from around the industry.

2021

January 19, 2021 : PoC3 releases revised point-of-care guidance

January 14, 2021 : BPA calls on advertisers to help protect data for publishers

2020

October 30, 2020: California data privacy law, Prop 24, set to have major impact on ad targeting

October 14, 2020: Mobile's dirty little data secret under Washington's microscope

September 10, 2020: TAG rolls out global brand-safety seal

August 11, 2020: How is audience data being used by publishers and third-party data providers?

June 17, 2020: BPA calls on advertisers to help publishers protect data

April 22, 2020: Events Industry Council announces first organizations to achieve new EIC Sustainable Event Standards

April 1, 2020: BPA grants needed leeway on circulation audits amid coronavirus

March 12, 2020: AdColony receives TAG Certified Against Fraud re-certification for third year running

2019

December 26, 2019: Marketing sustainability claims

October 22, 2019:NetWise earns independent privacy compliance and quality certification for their data products and systems architecture

October 16, 2019: RC Show receives Canada's first UFI international trade show accreditation

August 21, 2019: Newsquest pulls titles out of ABC membership

July 9, 2019: Programmatic testing 1-2-3

June 5, 2019: POC3 trade group releases draft of revised audit rules

May 16, 2019: The magazine industry's dirty secret

March 30, 2019: Sociomantic achieves re-certification to TAG's anti-fraud guidelines from BPA Worldwide

March 27, 2019: Newsweek gains TAG certification; sees uptick in audience numbers

March 16, 2019: AdColony receives TAG "Certified Against Fraud" certification, continues commitment to fight in-app ad fraud

March 12, 2019: Publishers Clearing House earns the TAG "Certified Against Fraud" seal, rising to Platinum Status in its mission to combat advertising fraud and deliver transparency

March 4, 2019: Karen Newmark talks about bringing her marketing expertise to the POC space

January 21, 2019: 5 lessons on business media from Jeff Klein, 1105 Media

January 18, 2019: Go green in the new year with SuperGreen Solutions

January 17, 2019: Point of Care Communication Council welcomes five new members

2018

December 17, 2018: B2B programmatic ad sales & the BPA Media Exchange

December 3, 2018: Independent audit confirms record-breaking CES Asia 2018

July 12, 2018: Programmatic advertising holds promise for B2B publishers

June 10, 2018: Q&A with BPA Worldwide president and CEO Glenn Hansen

May 9, 2018: Magazine advertising entered the 21st century today