BPA in the news

Your source for BPA-related articles, thought leadership pieces and blog posts from around the industry.


March 30, 2019: Sociomantic achieves re-certification to TAG's anti-fraud guidelines from BPA Worldwide

March 27, 2019: Newsweek gains TAG certification; sees uptick in audience numbers

March 16, 2019: AdColony receives TAG "Certified Against Fraud" certification, continues commitment to fight in-app ad fraud

March 12, 2019: Publishers Clearing House earns the TAG "Certified Against Fraud" seal, rising to Platinum Status in its mission to combat advertising fraud and deliver transparency

March 4, 2019: Karen Newmark talks about bringing her marketing expertise to the POC space

January 21, 2019: 5 lessons on business media from Jeff Klein, 1105 Media

January 18, 2019: Go green in the new year with SuperGreen Solutions

January 17, 2019: Point of Care Communication Council welcomes five new members


December 17, 2018: B2B programmatic ad sales & the BPA Media Exchange

December 3, 2018: Independent audit confirms record-breaking CES Asia 2018

July 12, 2018: Programmatic advertising holds promise for B2B publishers

June 10, 2018: Q&A with BPA Worldwide president and CEO Glenn Hansen

May 9, 2018: Magazine advertising entered the 21st century today


December 8, 2017: Will 2018 be the year of B2B programmatic?

December 6, 2017: The B2B Media Exchange: Improve ad spend ROI through programmatic buying

November 30, 2017: Idea International achieves EDPA certification

November 8, 2017: OpenX one of the first to receive full TAG certification for commitment to quality; fighting fraud

November 1, 2017: Exponential receives new accreditation by the Trustworth Accountablity Group

August 3, 2017: BPA Worldwide readies private marketplace for B2B publishers

July 24, 2017: Audited figures show big growth in international Confex visitor numbers

June 27, 2017: Is blockchain a solution to digital ad fraud?

June 23, 2017: Could the B2B Media Exchange be one answer to ad fraud?

April 25, 2017: A conversation on implementing SASB Standards with Sophia Mendelsohn of JetBlue

April 10, 2017: Edmonton's Shaw Conference Centre achieves prestigious international green meeting certification

January 9, 2017: Angie's List consumer review handling process certified as fair and impartial by BPA's iCompli division


December 19, 2016: Unruly strangthens brand safety promise with new TAG certification

December 16, 2016: So long, Pete Black, and Godspeed, we'll miss you

October 17, 2016: In programmatic B2B, opportunity trumps risk

October 6, 2016: Digital marketing companies should embrace the Privacy Shield

October 3, 2016: Shifts in programmatic ad buying pave the way for B2B publishers

September 30, 2016: Shifts in programmatic ad buying pave the way for B2B publishers

September 9, 2016: 4 ways to make sure your digital media buys are viewable

August 30, 2016: White Hat vs. Black Hat - Web analytics and non-human traffic

August 24, 2016: JICWEBS: Companies can now be certified against reducing online ad fraud

August 19, 2016: 3 ways to ensure native ads comply with FTC guidelines

August 17, 2016: The latest data for Hydro Review, HRW-Hydro Review Worldwide and HydroWorld.com

July 28, 2016: BPA Worldwide certifies eXelate's B2BX audience data

July 21, 2016: Trend in audience metrics: Digital technology is key to reporting audience engagement for print brands.

May 10, 2016: Adblock Plus' 100 million-plus installations signal more bumps ahead for advertisers

May 9, 2016: New IAA chapter to open in Colombia

May 6, 2016: 3 misleading metrics that could destroy your advertising budget

April 27, 2016: BPA Worldwide responds to call for third-party tracking of ad-blocking data

April 25, 2016: Independent third party is needed to track ad blocking data and patterns

April 22, 2016: BPA Worldwide extends TAG certification to AppNexus, engage:BDR, GumGum and OpenX

April 12, 2016: engage:BDR achieves IQG certification through TAG's new compliance program

April 11, 2016: How to take the pain out of CSR reporting

April 7, 2016: BPA teams up with PMMI to audit Zigma dashboard

March 28, 2016: SASB announces advisory program

February 29, 2016: BPA aims to measure print engagement with new "shoppability" report

February 26, 2016: Corporate Social Responsibility - Rise of the regionalisation of meetings

January 25, 2016: ICCA and MCI launch global destination sustainability index

January 2016: 3 technologies that are threatening the publishing industry