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Smart AdServer earns re-certification to IAB guidelines


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Shelton, CT May 5, 2016 – BPA Worldwide, the global assurance provider, announced that Paris-based Smart AdServer has been certified by BPA’s iCompli division to the Interactive Advertising Bureau (IAB) guidelines for ad impression measurement, click measurement, viewability measurement, rich media advertisements, digital video creatives, rich internet applications, mobile web advertising, and mobile application advertising through their ad serving platform.

BPA’s certification process was performed in accordance with IAB auditing guidelines, including reviews of Advertiser Bidding Process and Scheduling, Advertising Delivery/Trafficking Process, Impression and Click Measurement Process and Considerations, Digital Video Advertisements, Mobile Web, Mobile Apps, Data Filtering Procedures, Reporting Process, Access Control, Documentation Standards, 3rd Party Software, Disclosures and Definitions.