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Wallpaper's BPA report shows increasing divsersity in subscriber interaction and breadth of brand reach


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Shelton, CT February 17, 2016 – The latest UK consumer magazines brand report from global media assurance agency BPA Worldwide, published today for Time Inc. UK’s brand, Wallpaper*, shows the changing ways in which subscribers are interacting with the brand and the new metrics being measured to satisfy the needs of advertisers.

The BPA Brand Report - released today (February 17) – not only outlines the print circulation for Wallpaper*, showing the continued strength of the magazine in its various markets, but also a broader range of metrics, presenting a more detailed and rounded picture of the brand.

BPA is reporting the Wallpaper* audience for the first time after the brand’s decision to move across from the Audit Bureau of Circulations. The BPA report shows a social media following in excess of two million people across Twitter, Facebook and Instagram; more than 5.1 million page impressions on the brand’s website from more than 675,000 unique browsers; a combined audience of nearly 85,000 for its two email newsletters; as well as the average order value in the Wallpaper* e-store and attendance data from the Wallpaper* annual Design Awards.

BPA’s consumer magazine audits adhere to stringent, industry agreed, standards. In addition to verifying paid, controlled, or any combination of paid and controlled circulation (including print and digital editions), media owners can add additional audience channels, including face-to-face and online platforms, in a single Brand Report.

"Increasingly media owners recognise the importance of creating an approach to advertisers that reflects the reality of their brand,” commented Francis Stones, BPA's European Director. “That means it's not always about the print product but about transparently showcasing your brand's reach across all channels, which is what these high-profile publications are taking a lead in doing. We are pleased to be working with Wallpaper* in leading the way in audience verification."