EDAA Accreditation

About EDAA

The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for data-driven advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon a set of underlying European Principles supported by the entire value chain for data-driven advertising, and backed up by EASA's BPR on OBA.