Launched in 1990, JICREG has revolutionised the way in which regional and local media advertising is planned, bought and sold, by providing credible and acceptable audience data for the vast majority of local newspapers and their websites. It has become the main currency used by advertisers, agencies, regional press publishers and their sales houses.
Before JICREG, the regional press depended on circulation data for planning and buying. But this was not compatible with other media which provide audience data by demographic groups. JICREG now provides a research-based currency which allows sophisticated planning better than any regional newspaper system anywhere.
All newspapers in JICREG membership require audited circulation and website data.
BPA Worldwide is an approved auditor of JICREG.
Contact Francis Stones to find out more.