AD iCOMPLI

Ad iCompli is an online advertising assurance tool which provides performance metrics for three key areas: Brand Safety, Media Quality and Compliance.

BRAND SAFETY

Brand Safety (Ad Verification) assures ads do not appear next to sensitive or questionable content. The full page text is scanned to check for any custom keywords or phrases. Any existing search terms can be used and applied to display. Media placements can be targeted or blocked based on the page text content.

Categorization for all websites allows users to target or block the delivery of ads based on IAB catego-ries ensuring brand safety for online advertising. Each webpage is categorized using IAB (Interactive Advertising Bureau) definitions.

MEDIA QUALITY

Media Quality (Ad Delivery) scores the performance of placements and domains based on in-view, engagement and duration metrics. This allows users to observe the rated performance of all placements in the media buy at a glance.

The report provides details on the performance indicators for each domain. These metrics are matched to the media plan to provide the following analysis by placement and by domain:

% in view

Ad must be shown in the browser window

 

Time in view

% of ads on screen for 5 secs or more

 

Engagement

Any interaction with the ad

 

IAB Guidelines

% that meet IAB buying guidelines



COMPLIANCE

Compliance (Ad Compliance) validates the actual execution outcome against the booked media plan. By importing the media plan and traffic sheet from the ad server the following metrics are provided by placement and domain as relevant:

 

 

 

 

 

 

 


Impressions

Impressions booked vs. delivered

 

Geo

% units delivered within the geographic region

 

Dates

% of units delivered within the campaign dates

 

Effective Price

Calculate the effective price and the potential overpayment made

 

Final Domain

The ad is followed all the way to its final domain



DASHBOARD

The comprehensive dashboard provides a condensed view of key campaign performance metrics - highlighting any deviations in performance that need to be addressed. The dashboard allows you to easily view and manage the execution of your online campaigns and confirms compliance back to the media plan.