Collateral & Downloads
How to Read the BPA Brand Report
Are you a media owner or buyer and not sure where to get started with the BPA Brand Report?
Download a free copy of "Reading the BPA Brand Report." This comprehensive guide, meant for both media owners and marketers, walks you through the report table-by-table, explaining the methodology behind the data captured.
BPA's independent, third-party audience data is a trusted resource for compliance and assurance in an ultra-competitive marketplace. In many cases, the BPA logo is the first thing advertisers and media buyers look for when evaluating and formulating their media plans.
All of our members are encouraged to display the BPA logo on all audited channels. The logo has become a trusted symbol assuring marketers that you have willingly opened your records to analysis as well as your brand's commitment to the best business practice of providing independently verified audience data.
BPA offers its members a full library of logos. For your convenience, logos are available in several file formats and either in color or black and white to best suit your brand's needs
BPA House Ads
BPA Worldwide members who would like to reinforce the importance of circulation auditing to their media buyers and advertisers may download house ads from this area for reprinting in their publications, media kits, direct mail or other promotional or educational materials, as well as four new ads from the "Safer with BPA" campaign. There are separate house ad versions for B-to-B publications, consumer magazines, and consumer newspapers. In addition, you may choose color or black-and-white, and select either an eps or PDF format, for any of these three versions.
BPA's Market Comparability Programs provide marketers and agencies with specific audience data presented uniformly so valid comparisons can be made of the recipients of all publications in any given market. For buyers, these comparable data are necessary for making effective and efficient space buys. For sellers, these comparable data are necessary to point out the unique aspects of their recipients and market served. Learn more.
Digital versions of B-to-B and consumer magazines can be reported as qualified circulation, but they must meet BPA’s existing rules. Use this guide to learn more auditing your digital publications.
Operating guidelines intended to provide media owners and telemarketing agencies with suggested operating guidelines for the acquisition and requalification of “Direct Requests” through the use of telephone interviews. Refer to the guidelines here.