BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of print, digital and face-to-face advertising.

Today, in addition to auditing audience claims, through its iCompli division, BPA verifies compliance to defined government, industry, and organizational standards, as well as adherence to privacy, data protection and sustainability guidelines and best practices.